News Releases 2014

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October 2, 2014

Overview of Honda Exhibit at CEATEC JAPAN 2014

TOKYO, Japan, October 2, 2014 - Honda Motor Co., Ltd. announced that it will exhibit a full-scale mockup of the Smart Hydrogen Station (SHS), and the Portable Inverter Box that enables external feeding of electricity from a fuel cell electric vehicle at the CEATEC JAPAN 2014, along with other products and technologies. CEATEC JAPAN will take place at Makuhari Messe in Chiba, Japan from Tuesday, Oct. 7 through Saturday, Oct. 11, 2014.

Striving to realize the joy and freedom of mobility and a sustainable society where people can enjoy life, Honda has been committed to the development of sustainable energy technologies and electromotive technologies for mobility products. With the hope to enable more people to see and experience such Honda technologies and products, Honda will exhibit them at the comprehensive and cutting-edge IT and electronic exhibition, CEATEC JAPAN for the second consecutive year.

Honda will set up a booth with the concept “SUISO JAPAN powered by Honda” and will offer proposals that only Honda can make for an exciting lifestyle with automobiles in the forthcoming hydrogen society. The exhibits will be organized under three themes – “generate” “use” and “get connected.”

Under the theme of “generate,” Honda will exhibit a full-size mockup of the Smart Hydrogen Station (SHS) and provide an easy-to-understand introduction of the system that generates hydrogen. The SHS is equipped with Honda’s original high-differential-pressure electrolyzer that does not require a compressor. Moreover, the SHS was jointly developed by Honda and Iwatani Corporation as the world’s first hydrogen station where the key components including a high-pressure hydrogen tank and a fueling nozzle are housed in a box-shaped package.

For the theme of “use,” Honda will introduce technologies for a fuel cell electric vehicle (FCV) which is powered by an electric motor that uses electricity generated through the chemical reaction of hydrogen generated by the hydrogen station. The exhibit includes formula car-like display that enables visitors to have fun while experiencing the concept of the use of hydrogen energy.

Finally, under the theme of “get connected,” Honda will introduce new scenarios where automobiles are getting connected to people’s everyday lives. By combining an FCV, which generates electricity, with Honda’s inverter technologies, the FCV can be turned into a movable and small-sized power plant that provides electricity to the community.

Moreover, Honda will introduce the “ROAD H!NTS,” a new internavi service which will connect automobiles and cities in the vicinity via communication technologies. The users receive timely and carefully selected information depending on each location of their vehicles.

Image of Honda booth

Image of Honda booth

<Key products/technologies on display>

  • Full-scale mockup of the Smart Hydrogen Station (SHS)
  • Equipment that enables the visitor to experience the concept of Honda FCV that uses hydrogen energy
  • Portable Inverter Box that enables the external feeding of electricity
  • HEH55, Vehicle to Home(V2H)-ready DC normal charger
  • ROAD H!NTS (read as “road hints”), telematics service
  • UNI-CUB is provided for touring and transporting within the CEATEC venue, including the “Engineer Exchange Guided Tours,” a special event hosted by the CEATEC JAPAN Executive Board

<About CEATEC JAPAN 2014>

  • Exhibition Theme: “NEXT - Technology Makes the Future.”
  • Schedule: From Tuesday, Oct. 7 through Saturday, Oct. 11, 2014.
    (Oct. 11, 2014: Free admission day)
  • Venue: Makuhari Messe (2-1 Nakase, Mihama-ku, Chiba, 261-0023, Japan)
  • Sponsor Organizations: CEATEC JAPAN Executive Board
  • Communications and Information network Association of Japan (CIAJ)
  • Japan Electronics and Information Technology Industries Association (JEITA)
  • Computer Software Association of Japan (CSAJ)
  • Honda booth location: Hall 3, booth #3N55
  • CEATEC Japan official homepage: