News Releases 2013

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August 8, 2013

Honda to Build New Automobile Production Plant in Brazil -- Doubling Annual Production Capacity to 240,000 Units in 2015 --

SÃO PAULO, Brazil, August 7, 2013 - Honda Automoveis do Brasil Ltda. (HAB), the Honda automobile production and sales subsidiary in Brazil, today announced plans to build a new automobile production plant with annual production capacity of 120,000 units. The new plant is scheduled to become operational in 2015.

The new plant will be located in the city of Itirapina in the state of Sao Paulo (approximately 200km northwest of the city of Sao Paulo), which is approximately 100km northwest of HAB's existing plant in the city of Sumare. Including the acquisition of the 5.8 million square meter (m2) site, purchase of equipment and construction of the plant building, the total investment for the new plant is expected to be approximately 1 billion Brazilian Reais (approximately 43 billion yen*). The new plant will employ approximately 2,000 associates. HAB is planning to produce Fit-class compact vehicles at the new plant, for which demand is high on a global basis.

As a part of HAB's efforts to address environmental concerns, the new plant will employ shortened production processes and introduce the latest technologies in the painting process. Moreover, HAB will strive to establish a highly efficient production system at the new plant through various approaches including making the optimum use of automation technologies.

Combining the production capacity of the new plant with the existing plant in Sumare, HAB's total annual automobile production capacity will be doubled from the current 120,000 units to 240,000 units. Moreover, with the goal to strengthen local development capabilities in Brazil and to enhance parts localization, Honda is establishing a new automobile R&D center within the plant in Sumare before the end of this year. Doubling the production capacity and developing products that accommodate the needs of local customers in Brazil, Honda will deliver more attractive products and enhance its product lineup in South America.

Comment by Masahiro Takedagawa/Chief Operating Officer for Regional Operations (South America) of Honda Motor Co., Ltd. and President and Director of HAB:
"As the world's fourth largest automobile market, Brazil is a very important market for Honda's operation in South America. Taking advantage of the capacity expansion, Honda will continue offering a wide range of attractive products that exceed the expectations of our customers in Brazil."

Honda began motorcycle business in Brazil in 1971 and production in 1976. Honda's cumulative investment in motorcycle business has reached approximately 3.7 billion Brazilian Reais. After motorcycle production started, Honda's automobile production started in 1997. Honda's cumulative investment in automobile business in Brazil, including this new plant, will reach approximately 3.5 billion Brazilian Reais.

  • *Calculated based on the exchange rate of 1 Brazilian real = 43 yen
Rendering of HAB new automobile plant

Rendering of HAB new automobile plant

About Honda Automoveis do Brasil Ltda. (HAB)

Establishment: May 1996
Capital Investment: R$882.78 million
Capitalization Ratio: 100% Honda South America Ltda.
Representative: Masahiro Takedagawa, President
Location: Sao Paulo, Brazil
Business: Production and sales of automobiles
Products: Civic, Fit, City
Production Capacity: 120,000 units/year
Employment: Approximately 3,500 associates
Lot size 1.7 million square meter (m2)
Start of Production: October 1997 (Civic)
Cumulative production volume: 1.056 million units (as of the end of 2012)
Cumulative investment amount: Approximately 2.5 billion Brazilian Reais (as of the end of 2012)

About the new automobile production plant of HAB

Location: City of Itirapina in the state of Sao Paulo (approximately 200km northwest of the city of Sao Paulo)
Lot size: 5.8 million square meter (m2)
Production Capacity: 120,000 units/year
Start of Production: 2015
Employment: Approximately 2,000associates
Investment: Approximately 1 billion Brazilian Reais