News Releases 2012

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September 7, 2012

Dongfeng Honda Concept S Product Film Introduced at the Beijing Motor Show Wins an Award in the Automotive Brand Contest 2012

WUHAN, China, August 29, 2012 - Dongfeng Honda Automobile Co., Ltd. announced that its product film featuring the Concept S, which was first introduced at the 2012 Beijing Motor Show, won an award within the concept car category of the Automotive Brand Contest 2012 organized by the German Design Council.

The Automotive Brand Contest includes the participation of automakers and related suppliers, and evaluates international automotive brand designs. While more than 350 entries were submitted in this year's contest, Dongfeng Honda's Concept S product film was highly evaluated as it successfully appeals to the fashionable and urban charm of the vehicle.

Concept S

Concept S

The film highlights the styling design of the vehicle's upper body that features a gentle streamlined curve, slim pillars and the large front glass which generates the image of a large field of vision and transparency as well as the sturdy design of the lower body. Moreover, the design of the front grill, long-slit headlights and innovative and unique rhombus-shaped fog lights strongly express the advanced technologies applied to this vehicle.

In order to offer value that exceeds the expectations of Chinese customers, Honda developed the Concept S as a global model based on the needs of Chinese customers. From the initial stage of product planning, Chinese associates worked together with Japanese development team members to study the lifestyles of younger generations in China. The mass production model based on the Concept S which was exhibited at the 2012 Beijing Motor Show will go on sale in 2013 through Dongfeng Honda.

<About Dongfeng Honda Automobile Co., Ltd.>

Established: July 2003
Capital investment: US$350 million
Capitalization ratio: 40% Honda Motor Co., Ltd. 
10% Honda Motor (China) Investment Co., Ltd.
50% Dongfeng Motor Group Co., Ltd.
Location: Wuhan, Hubei Province
Representative: Yasuhide Mizuno, President
Employment: Approximately 6,900 associates
Products: CR-V, Civic, Spirior, CIIMO, ELYSION
Sales network: 332 dealer locations (as of June 2012)