News Releases 2009

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July 24, 2009

Honda Begins Production and Sales of City in Brazil

SÃO PAULO, Brazil, July 24, 2009 - Honda Automoveis do Brasil Ltda. (HAB), Honda's automobile production and sales subsidiary in Brazil, today began sales of the City FFV (Fuel Flexible Vehicle) in Brazil. The production of the model is underway at HAB's plant. The company is planning to begin export of this model to Mexico and other countries of South America starting from September 2009.

City became the third model produced by HAB locally in Brazil following Civic and Fit whose production began in 1997 and 2003, respectively. The price of the City FFV starts from R$56,210 (approximately 2.75 million yen at an exchange rate of R$1=49 yen), and the company plans to sell 17,000 units in 2009.

The City FFV was developed based on the third-generation City, which is currently being sold in Thailand and other countries, adapting some specifications to accommodate specific needs in the Brazilian market. The design of the City is based on the total pursuit of a vehicle with road presence within a compact, yet dynamic form. In addition, class-leading* interior space was achieved to create a cabin that surrounds the occupants with an open and secure feeling. The City is equipped with a 1.5-liter i-VTEC engine, which is further advanced in every direction including engine output, fuel economy and environmental performance. Furthermore, with its advanced safety and environmental performance, the City offers values in every area at a high level, setting a new benchmark in the subcompact sedan category.

Honda City was first introduced in Thailand in 1996. Cumulative sales of the City now exceed 1.2 million units in over 45 countries around the world.

  • *1.5-liter subcompact sedan category
Left: City FFV LX Right: City FFV EXL

Left: City FFV LX
Right: City FFV EXL

[About City FFV]

Engine Drive Transmission Size
(length × width × height)
Sales Price
1.5-liter i-VTEC FF  5AT, 5MT 4,400×1,695×1,480 56,210~71,095

*Exchange rate: R$1=approximately 49 yen

[About Honda Automoveis do Brasil Ltda.]

Establishment May 1996
Business Production and sales of automobiles and repair parts
Capitalization Ratio 100% Honda South America Ltda.
(A wholly owned subsidiary of Honda Motor Co., Ltd.)
Capital Investment R$882.78 million
Representative Sho Minekawa, President