TOKYO, Japan, May 11, 2009 - Honda Motor Co., Ltd. today announced that Insight ranked as the industry's best-selling car among new vehicle registrations* in Japan for the month of April 2009, with sales of 10,481 units (source: Japan Automobile Dealers Association). It is the first time in history for a hybrid model to be the industry's best selling vehicle in Japan for any monthly sales period.
Fit was the industry's best-selling car among new vehicle registrations in Japan for calendar year 2008 and the fiscal year ended March 31, 2009. Fit was also the industry's best-selling car for the month of March 2009, for the fourth consecutive month since December 2008, until it was displaced by Insight to become the industry's second best-selling car in April 2009, with sales of 9,443 units. It is the first time Honda has occupied the industry's top two best-selling car positions.
Since its introduction on February 6, 2009, the all-new Insight has been very well received by a wide range of customers due to its excellent environmental performance, easy-to-use packaging, light and comfortable driving and affordable pricing.
- *excluding mini-vehicles - under 660cc
Insight sales in Japan (source: Japan Automobile Dealers Association)
Sales of Insight was announced February 5, 2009, and began February 6, 2009
(since sales start)
|Monthly ranking among new vehicle registrations in Japan|
|February 2009 Sales Result||4,906 units||10th|
|March 2009 Sales Result||4,088 units||21st|
|April 2009 Sales Result||10,481 units||1st|