News Releases 2009

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February 18, 2009

Honda Reaches 300,000 Units in Cumulative Global Sales of Hybrid Vehicles

TOKYO, Japan, February 18, 2009 - Honda Motor Co., Ltd. today announced that global sales of Honda hybrid vehicles passed the 300,000-unit mark on a cumulative basis at the end of January 2009, since the introduction of the first-generation Insight in November 1999.

Honda is now selling its hybrid models in approximately 40 countries around the world including the key markets of Japan, North America and Europe.

Honda Hybrid Sales by Model/Region (as of the end of January 2009)

Model Region Start of Sales Cumulative 
Unit Sales
Insight Japan Nov. 1999 2,340
North America Dec. 1999 14,288
Europe Mar. 2000 392
Total   17,020
Civic Hybrid Japan Dec. 2001 22,899
North America Mar. 2002 191,493
Europe May. 2003 34,757
Asia/Oceania Feb. 2004 5,514
China Nov. 2007 280
Others May. 2006 306
Total   255,249
Accord Hybrid North America Dec. 2004 28,471
Total   28,471
Total Unit Sales of Honda Hybrid Models 300,740

Honda began sales in Japan February 6, 2009, of the all-new Insight hybrid vehicle, a five-door hatchback model featuring a lightweight, compact hybrid system that achieves exceptional fuel economy at an affordable price. Sales of the all-new Insight is scheduled to begin in Europe and North America in March and April, respectively. Honda set annual sales targets of approximately 60,000 units in Japan, more than 30,000 units in Europe and approximately 100,000 units in North America. The annual global sales target is approximately 200,000 units.

Honda will further enhance its hybrid model lineup with the introduction of the all-new sporty hybrid vehicle, based on the CR-Z design concept model, in 2010, in the effort to achieve full-scale market penetration of hybrid vehicles.