Tokyo, August 7, 2003 --- Honda Europe Motorcycle S.r.l. has started imports of the“XR125L” motorcycle produced by Honda’s subsidiary in Brazil, Moto Honda da Amazonia Ltda., with European sales starting in Germany. The sales will be extended to other countries in Europe including France and the U.K. This is the first time for Honda to sell a Brazil-made motorcycle in Europe.
The “XR125L” is a stylish 125cc model featuring an air-cooled, four-stroke, single-cylinder engine. Compared to the previous model, the sales price has been lowered, with sales in Germany set at 2,890 euros (suggested retail price). The annual unit sales forecast is 3,500 for the whole of Europe.
Honda’s Brazil-made motorcycles have already been exported to Central and South America, North America, Africa, Mexico, Australia and other areas. Due to the success of CRF150F, CRF230F which started to be exported to North America in the fall of 2002, the number of units exported from Brazil from January to June 2003 reached a new high of 37,000 units (225.6% compared to the previous year)
Honda, thus far, has exported motorcycles from China to Japan, Africa, Central and South America, and the Middle and Near East, from Thailand to Europe and Oceania, and from India to Europe, Africa, the Middle and Near East, and Central and South America. Taking advantage of the management resources of each region throughout the world and complementing the products as required between the regions, Honda will manufacture products in and supply them to the optimum locations to meet the ever diversifying customer needs. This is the basic idea of “Made by Global Honda” and Honda will further promote this strategy.
<Main specifications of “XR125L”>
L x W x H (m): 2.060 x 0.810 x 1.130
Engine Type: Air-cooled, four-stroke, single-cylinder
Displacement (cm3): 124
Manufacturing location: Moto Honda da Amazonia Ltda. (Brazil)