The Challenging Spirit of Honda

The uniqueness of Honda's Associates shines through the accomplishment of each technical and logistical challenge undertaken.

Honda R&D Center was spun off from the parent company on July 1, 1960, becoming independent as Honda R&D Co., Ltd. This marked a major turning point, in that the company was to break away from its dependence on the work of a single genius, Soichiro Honda, in order to establish a system of development combining the talents of experts from many fields. At the same time, Honda also began the arduous journey toward becoming a full-fledged member of the automotive industry, testing prototype sportscars and mini trucks for mass-market in production.

We have herein selected fifty examples of challenging Honda projects dating from 1960. Each of these products helped make Honda what it is today, and in light of that we have conducted interviews with the people involved in their creation.

Here, the uniqueness of Honda associates comes shining through, as each technical and logistical challenge brings forth its own story of accomplishment.

Indeed, these stories can serve as an inspiration for all of us at Honda, and will help resolve any question concerning the essence of our work.

The Challenging Spirit of Honda

The Civic which began selling in 1972, secured Honda's place in the automotive industry. In fact, the wor1dwide production volume for the six-generation series – an astounding l0 million units - was celebrated on May 31, 1995, at Suzuka factory.

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