People and Society Coexisting in Harmony with Nature

People and Society Coexisting in Harmony with Nature
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"Engineers must produce good-quality, reasonably priced products that people want and find useful. Engineers must work to contribute to society through technology. This is an admonition as well as an encouragement to myself." These are the words of Mr. Honda, as quoted in Honda Monthly News No. 13, published in September 1952, in an article entitled "Self-Admonition: The Industrial Sense of Morals." Honda's idea to "contribute to society through technology (one's profession)" lives on in society through his many works.

In October 1970, Honda launched Honda's Safe Driving Promotional Headquarters, a first for the industry. At the time, traffic safety was becoming a big social issue due to the rapid increase in traffic accidents since the late 1960s, as the country became more mobile in its use of cars and motorcycles.

Honda demonstrated that the auto manufacturer's responsibility in making a product to which people entrust their lives did not stop at guaranteeing the safety of the car. After all, that was merely a piece of hardware. Honda took it a step further by providing "software" regarding driving safety, such as how to drive a car properly and make the driving experience more fun.

In 1971, Honda introduced to the world the Honda Techmatic System, a driving-assistance device for people with disabilities. In 1981, the United Nations' International Year of the Disabled, Noriko Tsuji, a victim of thalidomide poisoning who was born with malformed arms, told Honda of her desire to drive a car. Workers in various divisions of Honda were receptive to her wish, and began tinkering with the possibility. They employed the Franz System, a driving-assistance device used i Germany for people with disabled arms, then added some research and improvements to complete the Honda Franz System. At the same time, a partial revision of the Road Traffic Act Enforcement Ordinance was announced. In April 1992 Noriko was able to realize her dream of driving on public roads with a Civic equipped with the Honda Franz System.

The year 1981 was also the one in which Honda's special-treatment subsidiary, Honda Taiyo, was established in the city of Beppu, Oita Prefecture. At this site, people with disabilities make full use of their remaining abilities to produce parts for the company, thus receiving an opportunity to function as productive members of society.

In 1992, Honda R&D Taiyo was established in the same city. In November 1994, the two companies' new plant and company dormitory were completed in Hiji-machi, Oita. Hailed as a model plant where disabled and able-bodied people could at last work together, the facility is today drawing attention throughout Japan and the world.

In 1985, Honda, Kumamoto Prefecture and Matsubashi-cho town combined to establish Kibo-no-Sato Honda ("Honda's Home of Hope") in Matsubashi-cho, Kumarnoto, as a joint venture between the private and public. sectors.

In 1978, the making of "hometown forest" started, in which the company promoted the planting of greenery around its factories.

Professor Akira Miyawaki of Yokohama National University was at the time promoting a movement to create greenery, following the examples of the groves surrounding village shrines. The idea was to create hometown forests to protect the environment. Honda was the first in the private sector to join this movement, committing to a ten year project.

August 5, 1991, was the day Company Founder Soichiro Honda passed away. He was 84 years of age.

During his lifetime Honda had often told people around him, "I have lived my life as an automobile manufacturer. How can I cause serious traffic on the day of my funeral?" His survivors and the company's executive officers respected Honda's wishes not to follow formalities or cause problems for others. It was decided that the company would hold an Orei-no-kai (a thank-you gathering) in place of a formal company funeral.

The Orei-no-kai was held for three days beginning September 5, a month following Honda's death. The first and second floors of the company's head office building in Aoyama were employed as the gathering place. Concurrent gatherings took place at the company's Kumamoto, Suzuka, Hamamatsu, Saitama and Tochigi sites. In all, more than 62,000 people attended the event. People of all ages paid tribute to Honda, and took time to view the display of products and paintings that he had created.

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The Challenging Spirit of Honda

A System that Fosters Expertise
  1. A System that Fosters ExpertiseA System that Fosters Expertise
  2. The R&D Center Goes Independent / 1960The R&D Center Goes Independent / 1960
  3. Employing the "My Record" Project and Expert Certification  / 1960Employing the "My Record" Project and Expert Certification / 1960
A Dream Come True: Car Builder for the World
  1. A Dream Come True: Car Builder for the WorldA Dream Come True: Car Builder for the World
  2. Launching the S360 and T360 / 1962Launching the S360 and T360 / 1962
  3. Entering the Auto Market at Last / 1966Entering the Auto Market at Last / 1966
  4. Introducing N360 / 1967Introducing N360 / 1967
  5. Launching the Honda 1300 / 1968Launching the Honda 1300 / 1968
  6. Introducing the CVCC / 1972Introducing the CVCC / 1972
  7. Announcing the Civic / 1972Announcing the Civic / 1972
  8. Introducing the Accord / 1976Introducing the Accord / 1976
Marketing Globally, Producing Lacally
  1. Marketing Globally, Producing LocallyMarketing Globally, Producing Locally
  2. Establishing American Honda Motor Co. / 1959Establishing American Honda Motor Co. / 1959
  3. Establishing Belgium Honda / 1963Establishing Belgium Honda / 1963
  4. Establishing Honda of America Manufacturing / 1980Establishing Honda of America Manufacturing / 1980
A Refreshing New Development
  1. A Refreshing New DevelopmentA Refreshing New Development
  2. Company Leaders Honda and Fujisawa Retire; Kawashima Assumes Presidency / 1973Company Leaders Honda and Fujisawa Retire; Kawashima Assumes Presidency / 1973
Products Emerging From Technology and Innovation
  1. Products Emerging From Technology and InnovationProducts Emerging From Technology and Innovation
  2. The Oval Piston Engine / 1979The Oval Piston Engine / 1979
  3. The Hondamatic Transmission / 1968The Hondamatic Transmission / 1968
  4. The Car Navigation System / 1981The Car Navigation System / 1981
  5. The Airbag System / 1987The Airbag System / 1987
  6. Four-Wheel Steering System (4WS) / 1987Four-Wheel Steering System (4WS) / 1987
  7. The VTEC Engine / 1989The VTEC Engine / 1989
  8. The ME Engine (G100 / 150 / 200 / 300 / 400 Series) / 1977The ME Engine (G100 / 150 / 200 / 300 / 400 Series) / 1977
  9. The ZE Engine (GX110 / 140 / 240 / 270 / 340 Series) / 1983The ZE Engine (GX110 / 140 / 240 / 270 / 340 Series) / 1983
  10. The Dream CB750 FOUR / 1969The Dream CB750 FOUR / 1969
  11. CG125 / 1975CG125 / 1975
  12. Road Pal / 1976Road Pal / 1976
  13. City / 1981City / 1981
  14. The NSX / 1990The NSX / 1990
  15. Odyssey / 1994Odyssey / 1994
  16. Honda EV Plus: The Dream of an Electric Vehicle / 1988Honda EV Plus: The Dream of an Electric Vehicle / 1988
  17. The E300 Portable Generator / 1965The E300 Portable Generator / 1965
  18. The HR21 Lawn Mower / 1978The HR21 Lawn Mower / 1978
  19. The F200 "Komame" Mini-Tiller / 1980The F200 "Komame" Mini-Tiller / 1980
Production Technology: The Essence of Creative Manufacturing
  1. Production Technology: The Essence of Creative ManufaturingProduction Technology: The Essence of Creative Manufaturing
  2. Establishment of Honda Engineering / 1974Establishment of Honda Engineering / 1974
  3. The World's Smallest Welding Line / 1982The World's Smallest Welding Line / 1982
  4. Transfer Lines for Modular Components / 1981Transfer Lines for Modular Components / 1981
  5. An Automated Line for Painting and Coating / 1988An Automated Line for Painting and Coating / 1988
A Neverending Passion for Racing
  1. A Neverending Passion for RacingA Neverending Passion for Racing
  2. Completion of Suzuka Circuit / 1962Completion of Suzuka Circuit / 1962
  3. Returning to the World Motorcycle Grand Prix / 1979Returning to the World Motorcycle Grand Prix / 1979
  4. Formula One Entry: The Initial Phase / 1964Formula One Entry: The Initial Phase / 1964
  5. Formula One Entry: The Second Phase / 1983Formula One Entry: The Second Phase / 1983
  6. Entry to Champ Car Racing / 1994Entry to Champ Car Racing / 1994
  7. The Birth of Twin Ring Motegi / 1997The Birth of Twin Ring Motegi / 1997
Creativity - The Way to Work Harder, Play Harder
  1. Creativity – The Way to Work Harder, Play Harder Creativity – The Way to Work Harder, Play Harder
  2. Holding All Honda Idea Contests / 1970Holding All Honda Idea Contests / 1970
People and Society Coexisting in Harmony with Nature
  1. People and Society Coexisting in Harmony with NaturePeople and Society Coexisting in Harmony with Nature
  2. Establishment of Honda Taiyo, Kibo-no-Sato Honda and Honda R&D Taiyo / 1992Establishment of Honda Taiyo, Kibo-no-Sato Honda and Honda R&D Taiyo / 1992
  3. Creating Hometown Forests / 1977Creating Hometown Forests / 1977
  4. Hosting "Orei-no-kai" / 1991Hosting "Orei-no-kai" / 1991

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