The Honda Design Process Behind the Scenes of Honda Design

Words from Soichiro Honda

  • Words from the founder


  • Experience the world. Observe people.
  • Indulge your curiosities. Do what's fun.


  • Build a shared vision.
  • Wai Wai Gaya Gaya


  • Sketch
  • Render

Identify the user

  • Design for comfort.
  • Design from the inside out.
  • Select colors and materials.

Try it out

  • Build a model.
  • Model with clay.

The Joy of creation

  • Design for mass production.
  • Build to scale.
  • Finalize the data.

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