“NM4” symbolizes the worldview aspired to by the project team. “Cool!” is the simple keyword we came up with for the NM4 to describe the feelings gained from the •contents• you can touch every day•evoking a sense of wonder from, being moved by, and identifying with, movies, music and fashion that express the new world that you can feel the arriving future.
The NM4 project is about communicating messages about the things and actions that attract people who enjoy “Cool!” experiences in their daily lives, and people who may be driven by the urge to get their hands on an NM4 and jump right into the world this model represents.
For the NM4-01/02, we took on the challenge of creating a completely new design not bound by commonly accepted values and standards for conventional motorcycles.
Prominent features incorporated into a design instantly recognizable as the NM4, the models’ identity is expressed through the silhouette that looks the “coolest” when the rider is aboard.