World News 2017

  1. Facebook
  2. Twitter
  3. Google Plus
  4. Mail
Motorcycle
E.U.
April 28, 2017

Honda’s New X­-ADV Meets the Art World

April 27, 2017 - Honda Motor Europe today released five short films that illustrate what happens when a truly innovative engineering project is interpreted through the eyes of artists working across a wide range of different genres.

17YM X-ADV Art Adventure

17YM X-ADV Art Adventure

Now reaching dealerships across Europe, Honda’s X­-ADV is the first vehicle to combine the comfort and convenience of a scooter with the spirit and dynamic performance of an adventure motorcycle. Appropriately for this latest example of Honda’s long tradition of innovation, a new promotional approach has been taken to bring the X­-ADV to the attention of a wider audience.

Based on a briefing by Daniele Lucchesi and Maurizio Carbonara – the two engineers who initiated and led the project at Honda’s Rome R&D center – five artists from across Europe were given the task of expressing the world of the X-­ADV in their chosen medium.

17YM X-ADV Sketches

17YM X-ADV Sketches

Daniele Lucchesi - HRE-I Planning Section Manager and Maurizio Carbonara - HRE-I Chief Project Designer for the X-ADV.

Daniele Lucchesi - HRE-I Planning Section Manager and Maurizio Carbonara - HRE-I Chief Project Designer for the X-ADV.

The results – and Daniele and Maurizio’s explanation of the genesis of the X­-ADV – can be seen here: honda.co.uk/artofadventure


Photo Gallery

17YM X-ADV Sketches
17YM X-ADV Sketches
17YM X-ADV Sketches