Honda is constantly involved in technological research and development to help people now and in the future. These technologies range from new materials and new sources of energy, to new powertrains for maximum performance and minimum eco-impact, to new work in decoding the rice genome for various applications. Currently, Honda is engaged in a project to develop a next-generation clean diesel engine. Another project, in cooperation with the Research Institute for Innovative Technology for the Earth (RITE), aims to produce ethanol from cellulosic biomass, a promising, secure supply of environmentally responsible alternative fuel.

Honda also studies human anatomy and physiology so we can make innovative products that enhance safety. The company conducts original research into new forms of mobility that coexist in harmony with people and serve society. The latest, most advanced version of ASIMO, Honda’s bipedal humanoid robot, now moves freely, shares tasks with humans, and even recharges itself -- a significant achievement in independent action.

Since its establishment, Honda has always “dreamed skyward.” This perspective recently led to development of the advanced light jet HondaJet. With delivery scheduled to start in 2010, Honda has begun construction of its production facility in the U.S. Thus, Honda always aims higher -- creating value that meets each country’s needs, bringing products speedily to market, and constantly enhancing our safety and environmental performance.