Basic Principles

Respect for the individual. The Three Joys (buying, selling and creating)

Company Principle
(Mission Statement)

Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.

Management Policies

• Proceed always with ambition and youthfulness.
• Respect sound theory, develop fresh ideas, and make the most effective use of time.
• Enjoy work and encourage open communication.
• Strive constantly for a harmonious flow of work.
• Be ever mindful of the value of research and endeavor.

Dreams inspire us to create innovative products that enhance mobility and benefit society. To meet the particular needs of customers in different regions around the world, we base our sales networks, research and development centers and manufacturing facilities in each region. Furthermore, as a socially responsible corporate citizen, we strive to address important environmental and safety issues.