Ever since the foundation of our company, Honda associates have been demonstrating a challenging spirit, wanting to bring joy to people, contribute to society with our technologies and create new products that people have never seen anywhere in the world. With such a challenging spirit, we have been consistently pursuing the development of technologies that are useful to people in their daily lives and products that please our customers.
In recent years, ongoing major structural changes in the global economy coupled with growth in emerging markets have affected our business environment in a multitude of ways. Facing these changes head on, Honda is strengthening its global business operations in order to deliver good products with speed, affordability and low CO2 emissions to customers in every region of the world.
We will continue enhancing our unique corporate culture and pursue our uninterrupted challenge to share joys with people around the world through technologies, products and corporate activities unique to Honda.
Takanobu Ito, President, CEO and Representative Director