| "A company that always takes on new challenges and provides
joys and excitement beyond imagination." What makes Honda unique is our
commitment to meet such expectations that people have for Honda. The source of
Honda's competitiveness lies both in our desire to bring joy to our customers
and society and in the passion of Honda associates.
The most important challenges for Honda now are to strengthen ourselves as
a manufacturing company. This will enable us to continue fulfilling customers'
expectations, and to further pursue those core characteristics that make Honda
unique, by focusing on the creation of new value. Toward this end, we will further
strengthen our focus on "Initiative, Technology and Quality." All Honda
associates will maintain their pride, passion and positive spirit, honing our
technologies and skills in every field, including R&D, manufacturing and
sales, by building upon our collective creativity and ingenuity. And we will
improve the quality of our work through even greater teamwork. These efforts
ultimately will enable us to achieve the creation of advanced new technologies
and products. Honda will continue taking on new challenges, with the pursuit
of Initiative, Technology and Quality as our driving force. By achieving the
three themes of our 2010 Vision ... creating new value, glocalization and commitment
for the future ... as an integrated effort throughout the company, we would
like to share even greater joys with people around the world and be recognized
as a company that society wants to exist. |
