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Sharing joys with customers around the world

Automobiles | Since 1948
S500 (1963)

S500 (1963)

With our own hands, let's create automobiles that will be widely accepted around the world


"We will redraw the map of automobile manufacturing." With this commitment, Honda launched the T360 mini truck in 1963 to become the last major domestic automaker to enter the Japanese automotive market. A second model, the S500 sports car, then followed in the T360's footsteps to form a pair of vehicles equipped with Japan's first DOHC automobile engine and to make Honda's debut with a full complement of our distinctive innovation. Then in 1964, Honda took up the challenge of Formula One with the intent of honing Honda's leading edge technology at the pinnacle of racing. Ever since, Honda's automobile business has been filled with a challenging spirit for creating new value in every area including technology development and manufacturing.

Fit Hybrid

Fit Hybrid

[Product history]

  1. 19631963T360 mini truck released
  2. 19671967N360 mini passenger car released
  3. 19731973Civic with CVCC engine released
  4. 19901990NSX midship sports car released
  5. 20102010Fit Hybrid released

Bringing environmentally-responsible vehicles and the joy of driving to more and more people

Embedded with unique technology, Honda hybrid models deliver both the fun of driving and excellent environmental performance. Honda has expanded its lineup of hybrid cars in 2013 by launching hybrid versions of the new Fit and the Vezel in Japan. The Yorii Plant of Saitama Factory, which became operational in 2013 and is now producing the all-new Fit and other models, is establishing state-of-the-art production technologies and a highly efficient production system. The Yorii Plant will lead Honda's global automobile production by continuously evolving technologies and know-how cultivated at the plant to other Honda production operations around the world.

Fit production line (Japan)

Fit production line (Japan)

Offering vehicles that give the greatest joy to our customers by accommodating their diverse lifestyles

To ensure the satisfaction of customers in all countries and regions, Honda has deployed a development and production structure that accommodates local lifestyles and the available industrial infrastructure of each area. In Asian countries, Honda offers a diverse product lineup based on the Brio. Popular in China is the Crider, a model developed exclusively for the local market, while N-Series mini-vehicles receive wide acclaim in Japan.

Brio (India model)

Brio (India model)


Creating an excitement never before experienced

The new NSX equipped with a new hybrid system that offers high efficiency and high output will be produced at our new U.S. plant and make a series of debuts in markets around the world. Development is now under way toward the release of a production version of the next-generation mini-sports vehicle drawn from the Honda S660 Concept. Honda also has unveiled to the world a new fuel cell vehicle called the FCEV Concept—yet one more example of how Honda meets the challenge of creating cars that inspire people.

NSX Concept

NSX Concept


Worldwide automobile unit sales

Worldwide automobile unit sales
(Jan.–Dec. 2013) (unit: thousands)

[Honda automobile lineup]

  1. N-WGN (Japan model)N-WGN (Japan model)
  2. European Civic (U.K. model)European Civic (U.K. model)
  3. Brio (Thai model)Brio (Thai model)
  4. Crider (China model)Crider (China model)
  5. Vezel (Japan model)Vezel (Japan model)
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