There are precious things and values in life that Honda wants to pass on to the next generation, including abundant nature, the fun of envisioning dreams and creating things, and a safe mobile society. Based on its corporate principles, Honda has long cherished its extensive ties to local communities through corporate citizenship activities and will continue a wide range of activities in collaboration with local residents.
Honda has conducted the Honda Beach Clean-up Project by using a Beach Cleaner uniquely developed by Honda in hopes that future generations of beachgoers will be able to enjoy the pleasures of walking barefoot in the sand. Since 2006, project participants have cleaned more than 100 beaches throughout Japan. At beaches in Miyagi Prefecture, an area hit by the Great East Japan Earthquake of 2011, participants have repeatedly turned out to assist the efforts for restoring the sandy beaches to their pre-disaster state.
Together for Tomorrow
This symbol captures the Honda philanthropy approach of striving to create communities that can realize dreams by working together.
Nature Wagon is an environmental learning program that brings a van filled with natural objects and materials from the ocean and mountains to elementary schools, community centers, and similar facilities. Honda retirees give lectures on nature and the importance of conserving the environment, lead children in making crafts with wood and stones and help them gain new awareness of nature and the environment.
As a company, Honda proactively supports volunteer activities carried out by Honda associates on their own initiative in disaster-affected areas, including those areas stricken by the Great East Japan Earthquake. One example is the Hands-on Support Project to deliver Mashiko-yaki tableware, a noted product of Tochigi Prefecture, to people still living in temporary housing and other assistance facilities.
Hands-on Support Project