There are precious things and values in life that Honda wants to pass on to the next generation, including abundant nature, the fun of envisioning dreams and creating things, and a safe mobility society. Based on its philanthropy principles, Honda has long cherished its extensive ties to local communities through philan- thropy activities, and will continue a wide range of activities in collaboration with local residents.
Together for Tomorrow
This symbol captures the Honda philanthropy approach of striving to create communities that can realize dreams by working together.
Since 2006, Honda has conducted the Honda Beach Clean-up Project using a Beach Cleaner originally developed by Honda, in hopes that future generations of beachgoers will be able to enjoy the pleasures of walking barefoot in the sand. Project participants have cleaned more than 100 beaches throughout Japan, and have carried out activities in areas hit by the Great East Japan Earthquake of 2011 to assist in the restoration efforts. March 2015 saw project participants conduct clean-up activities on the Futuro Beach in Brazil.
The Children's Idea Contest was started in 2002, arising from the vision of enabling children to experience how important and how fun it is to take on challenges in pursuit of their own dreams. This initiative for supporting the growth of children has since spread overseas, with the event held in Thailand and Vietnam. In March 2016, an event was held with children who won prizes in Thailand and Japan respectively getting together to share their work and dreams, and to know each other better through hands-on experience programs.
Children’s Idea Contest
Nature Wagon is a touring environmental learning program that brings a van filled with natural objects and materials from the ocean and mountains to elementary schools, community centers and similar facilities. Honda retirees give lectures on nature and the importance of conserving the environment, lead children in making crafts with wood and stones, and help them gain new awareness of nature and the environment. A great number of children have taken part in this program since its start in 2000.
Honda started a tree-planting project in Vietnam in 2013. Along with reforestation, another purpose of the project has been to create employment and a viable indus- try in mountainous areas, where timber is an important source of income, and to help reduce poverty. In cooperation with local residents, Honda will continuously manage and protect the forests, with a plan to start lumber production in 2020.
Tree Planting Day activity in Vietnam