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Striving to achieve harmony with society

Striving to achieve harmony with society

The wind power generation facility producing electricity to supply the annual electricity needs for Honda automobile production in Brazil / Traffic safety course for preschoolers and grade schoolers

Realizing "the joy and freedom of mobility" and  "a sustainable society where people can enjoy life"

Through mobility, new encounters and cultures are created and people's lives become more enjoy- able. Automobiles and motorcycles are vehicles that help carry people's happiness to other places, but Honda believes that such happiness should not come at the expense of the environment or by hurting someone. In its wish to ensure a sustainable society in which everyone can genuinely feel at ease and freely move wherever they wish, Honda maintains an active set of environmental and safety initiatives.

Striving to achieve harmony with society

Honda Beach Clean-up Project / Formula One World Championship Series


Through this global environmental symbol, Honda wants to pass on "the joy and freedom of mobility" to the next generation (for our children). Therefore, the company wants to realize "a sustainable society where people can enjoy life" (blue skies). This slogan continues to represent Honda's passion toward this environmental commitment which has not wavered and will remain resolute in the future.

Safety for Everyone

Honda is dedicated to realizing a "zero collision society," where not only drivers and motorcycle riders but also pedestrians and everyone else who shares the road can always remain safe.
Through its wide-ranging safety initiatives including the development of cutting-edge safety technologies and the promotion of driver and rider safety education, Honda is committed to taking action to enhance safety of the mobility society as a whole.

The Honda Environment Statement (announced in 1992)

As a responsible member of society whose task lies in the preservation of the global environment, the company will make every effort to contribute to human health and the preservation of the global environment in each phase of its corporate activity. Only in this way will we be able to count on a successful future not only for our company, but for the entire world.

Beautiful blue skies for children of the future

Blazing the trail toward an exciting future, by moving from the world of only "creating products" to that of "connecting our products to create new values"

Honda is striving to create new values for the next generation by connecting our technologies and products with wide-ranging enterprises and municipalities. Toward this end, Honda is currently conducting various demonstration test projects inside and outside Japan using its electric vehicles (EV); the MC-β micro-sized short-distance EV; fuel cell vehicles (FCV); the technologies for hydrogen stations; an external power output device, etc. Honda will continue its future-oriented activities toward the goal of minimizing its environmental footprint while expanding the joy of mobility.

Smart Hydrogen Station (SHS) / Honda Power Exporter Concept: an external power feeding device / Honda fuel cell vehicle (FCV) concept car

[Left] October 2015: Demonstration testing of EV charging technologies started in conjunction with the Republic of the Marshall Islands / [Upper right] MC-β designed by students of an elementary school located in the municipality that conducted demonstration testing / [Lower right] March 2016: New Clarity Fuel Cell FCV model delivered to the Ministry of Economy, Trade and Industry

Aiming to ensure “Safety for Everyone” who shares the road

Developing safety in talent, facilities, and software

Starting safe riding/driving promotion activities in 1964, Honda then estab- lished the Driving Safety Promotion Center in 1970. Based on the concept of "passing on safety education from person to person" and "practical, hands-on education," Honda has been actively evolving its safety-related activities.
In close ties with local communities and governments, Honda has offered a wide variety of events and opportunities for education and training, including for training of local instructors, and for developing education programs and teaching machines.Outside of Japan as well, Honda is conducting various activities rooted in each country and region.

Traffic safety education (Thailand)

Traffic safety education (Thailand)

Striving to realize a zero collision society

The Honda SENSINGTM and AcuraWatchTM systems are advanced driver-assistive systems that help ensure safe and comfortable driving and support the driver's efforts to avoid collisions by recognizing the current conditions surrounding the vehicle. Honda has been installing this system on a wide variety of models.
The Jazz (called the Fit in Japan and North America) sold in various European countries won the prestigious Best in Class award in the supermini category of Euro NCAP (European New Car Assessment Program). This shows that Honda's active and passive safety performance in preparation for emergencies has won high acclaim around the world.
In October 2015, Honda started to examine the joint development with other motorcycle manufacturers of a unit to be installed on a motorcycle so that it will be connected to the Cooperative-Intelligent Transportation Systems (C-ITS) for powered two-wheelers (PTWs). Through such measures, we continue redoubling efforts to contribute to the realization of a zero collision society for everyone who shares the road.

*The system installed varies according to model type.

Image diagram of the Honda Sensing / AcuraWatch system

Image diagram of the Honda Sensing / AcuraWatch system

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