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Honda receives an outpouring of popular support
from Brazil's motorcycle market. |
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| A total of more than 9 million cycles made |
| South America started importing Honda motorcycles in 1960.
Local motorcycle manufacturing began during 1977 at Moto Honda Amazonia, located
in the Amazon region of Brazil, and the export of Brazilian cycles followed
in 1984. Today, HondaÕs share of the Brazilian motorcycle market stands at more
than 80%. The cumulative number of motorcycles manufactured exceeded 9 million
in October 2006. Twelve models are now produced locally, and the ratio of parts
procured domestically comes to more than 90%. New models for export to North
America and other developed countries increased in 2002, and the number of export
models for Europe expanded rapidly from 2003. In Argentina, where the economy
is quickly regaining strength, local manufacturing of motorcycles began in 2006.
Additionally, a wide range of power products is manufactured and sold in response
to regional needs. |
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| Honda Fit ranked No. 1 in customer satisfaction
survey |
| In the 1990s, Honda established an automotive operation in
South America, starting with the import and sales of cars in
Brazil during 1992. In 1997, we also opened an R&D office in
Brazil and began manufacturing the Civic. From April 2003,
we began producing the Honda Fit* as our second locally
manufactured model, with a plan to build up our manufacturing capacity in
response to strong regional support. Encouraged by this success, we are now
exporting the Honda Fit to Argentina, Chile, Peru, and other South American
countries. In 2006, we launched the Fit FFV and Civic FFV in Brazil. These Flex
Fuel vehicles run on gasoline and ethanol, which is becoming increasingly popular
in that nation. |
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| *A model also known as the Jazz in some countries. |
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