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| Europe, Middle East, Africa |
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| Our diesel car lineup expands as Europe shows support for Honda brands. |
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| Winning the top share in severel European countries |
In the 1950s, Honda first exported our motorcycles to Europe. In 1961, we became the first Japanese motorcycle manufacturer in Europe to establish a local motor company, and in the same year, Honda won victories in the Isle of Man Tourist Trophy races, sweeping 1st through 5th places in the 125cc and 250cc classes.
In 1963, Honda opened a motorcycle manufacturing plant in Belgium, the first such foreign-based facility for the company, followed in 1976 by a motorcycle plant in Italy. Now, Honda motorcycles are popular for their dynamic performance, driveability, and environmental performance, earning the top market share in many European countries. Honda’s strength in motorcycle sales was followed by establishment of a power products factory in France in 1986, and the start of automotive manufacturing in the U.K. in 1992. Honda continues to expand our product lineup in our determination to increase customer satisfaction in Europe. |
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| Developing models attuned to European tastes |
| Aiming for further business expansion in Europe, Honda is promoting product development that meets regional needs by establishing a broad-based local network of company facilities and R&D offices. In 2004, Honda released a diesel version of the Accord, the first car to be fitted with Honda's own diesel engine and designed to meet EU environmental performance standards for emission control (Euro 4). The diesel lineup expanded rapidly thereafter with the addition of diesel CR-V, FR-V and Civic models. Targetinglocal customer needs, Honda subsequently launched a European version of the Civic in 2006, which has been well received by a wide range of customers. Thus, we maintain the Honda identity as the brand continues to gain strength in the intensely competitive European market. |
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| New Izy HRG465C3 |
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| Civic Europpean regions |
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