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| Significant growth in Asian markets leads to localizing R&D and expanding productive capacity. |
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| Asia's motorcycle market set for continued growth |
| The primary vehicle of everyday transportation in Asia, the motorcycle is propelling sales growth in the region. Honda began motorcycle production in Asia in Taiwan in 1962, and expanded our motorcycle production capacity by establishing one plant after another in Asian nations, including Pakistan, Thailand, Indonesia, The Philippines, India, and Vietnam. By 2007, cumulative output of motorcycles reached 20 million units in India, 15 million in Thailand, and 20 million in Indonesia. As markets in India, Vietnam, and other areas continue to grow, our next step is to expand our production capacity to address diversifying customer needs and meet this growing demand. We are also progressing steadily with plans to increase the range of motorcycles equipped with our programmed fuel injection system (PGM-FI), starting in Thailand and extending the program to all countries in Asia -- helping to lessen environmental impact throughout the region. |
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| Cumulative power products output in Thailand reaches 10 million units |
| Honda’s brand power in the motorcycle market is the basis for strong performance in Asia’s continuously expanding automobile markets. Honda started manufacturing cars in Malaysia and Taiwan in 1969, and now manufactures in India and Pakistan as well. Additionally, Honda began selling cars in Korea in 2004, and in 2006 opened a new factory in Vietnam, where the automobile market is experiencing rapid growth. In Thailand, cumulative output of cars reached one million units in 2007. Based on growing demand in Thailand and India, Honda is strengthening our production framework with a second plant in both countries. Additionally, Thailand’s cumulative output of power products reached 10 million units in 2007. In order to offer products that are even better attuned to the needs of Asian customers, Honda is establishing a local research and development base in Thailand, and accelerating measures to strengthen our business bases throughout Asia/Oceania. |
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