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Power Products Business Report 2006

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Fiscal 2006 Results
In fiscal 2006, unit sales of power products rose 10.9%, to 5,876,000 units, due mainly to increased sales of general-purpose engines in North America.
Net sales from power product & other businesses, including intersegment sales within Honda, climbed 11.6%, to ¥382.5 billion, due to the increase in unit sales of power products. Operating income soared 86.3%, to ¥35.9 billion (including a ¥6.7 billion gain on the return of the substitutional portion of the Employees' Pension Funds to the Japanese government), and the operating margin was 9.4%.
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Japan
In Japan, unit sales of power products rose 12.7%, to 487,000 units, due largely to increases in sales of the GX series of general-purpose engines supplied to pump and generator manufacturers on an OEM*1 basis, as well as increased sales of imported engines made by Honda in Thailand and China.
North America
In North America, unit sales grew 12.5%, to 2,827,000 units. Increased demand for generators provided a strong boost to sales of both completed products and engines supplied on an OEM basis. Within the engine category, robust sales of large-scale models in the GX series, and within the completed products category, sales of inverter generators for camping that Honda created as a new market, as well as large-scale generators, have contributed to increased unit sales.
Europe
Unit sales in Europe grew 12.8%, to 1,477,000 units, bolstered by strong demand for GCV135 and GCV160 engines for lawn mower use, as well as the GX series for use in construction machines and tillers. Among completed products, the new HRX push lawn mower generated a considerable sales increase, encouraged by favorable weather.
Asia
In Asia, unit sales remained mostly unchanged, at 717,000 units. In April 2005, we restructured the operations of Jialing-Honda Motor Co., Ltd., a company in China that previously manufactured and sold power products and motorcycles. The company subsequently restarted its operations, concentrating solely on power products. This measure enabled us to better utilize our cost-competitive advantage, providing a solid boost to sales of products made in China and Thailand.
Other Regions
In other regions, unit sales climbed 10.5%, to 368,000 units. In Brazil, sales were robust for locally made GX series engines, which became more price-competitive as a result of further reductions in component procurement costs.
In Australia, we posted higher sales of green products, including the environmentally friendly HRU series of push lawn mowers and the UMK series of brush cutters. |
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*1: OEM (Original equipment manufacturer)
OEM refers to a manufacturer of products and components supplied for sale under a third-party brand. |
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During the year, Honda introduced the iGX440 advanced general-purpose engine. Highly friendly to the environment, the iGX440 features the world's first electronic governor*2, which regulates engine speed and thus improves responsiveness to varying engine loads. In Japan, we incorporated the iGX440 into the newly launched HSM1590i, a mid-size hybrid snowblower featuring a gasoline engine for removing snow and an electric motor for travel motion. The combination of the two power units facilitates switching between work modes and enhances user-friendliness. The new product has received a favorable response from customers.
In March 2006, we unveiled the Monpal ML200, a stylish four-wheel scooter with a comfortable ride and high maneuvering stability. It is the first commercially available vehicle to feature visibility enhancement design, adapted from the Honda ASV*3-3 advanced safety research vehicle.
Meanwhile, diffusion of our compact, home-use cogeneration system*4 increased in Japan. In fiscal 2006, sales increased strongly in line with growing worldwide environmental awareness. In January 2006, Tokyo Gas Co., Ltd., became a new distributor of this system.
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*2: Electronic governor (STR GOVERNOR)
This system allows the electronic control unit (ECU) to constantly monitor throttle opening and engine speed, electronically regulating the throttle opening to maintain a constant engine speed even under changing engine load conditions.
STR: Self-Tuning Regulator
GOVERNOR: A device that regulates engine speed, maintaining a constant engine speed, regardless of load fluctuations
*3: ASV (Advanced Safety Vehicle)
Japan's Ministry of Land, Infrastructure and Transport promotes this project for the development of advanced safety vehicles, which all manufacturers of automobiles and motorcycles join voluntarily. The first phase of this project, ASV-1 (April 1991-March 1996), studied technical possibilities. ASV-2 (April 1996-March 2001) involved R&D on practical applications, while ASV-3 (April 2001-March 2006) used technology to inter-vehicle communication technologies. In September 2005, Honda succeeded in the creation of its Honda ASV-3. Using inter-vehicle communication technologies to avoid collisions by determining distances between vehicles, this vehicle provides features to alert the driver, attempt to avoid collisions, reduce the force of a collision, and provide post-collision assistance.
*4: Compact, home-use cogeneration system
Honda has combined its original electromagnetic inverter technologies with the world's smallest(i) natural gas engine (GE160V) in an efficient layout to create a small, lightweight generation unit. Due to its compactness, the unit can be installed in the home and boasts an overall energy efficiency of 85%. It also emits approximately 30% less carbon dioxide than conventional natural gas-powered generators or hot-water heating units using natural gas.(ii)
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(i): A Honda development, the reciprocal gas engine |
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(ii): Data from Honda test results. Data compares electric power from natural gas-powered generation with hot-water heating units that use natural gas. |
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Outlook for Fiscal 2007
In fiscal 2007, we expect unit sales of power products to remain largely unchanged, at 5.88 million units.
In Japan, we expect growth in sales of general-purpose OEM engines for use in medium-size generators and pumps used in the Middle and Near East, as this market recovers. In addition, we will promote further proliferation of our compact, home-use cogeneration system in cooperation with suppliers of city gas and propane gas.
As the first automaker to embark on the solar cell business, we are working to reduce CO2 emission levels through the production and sales of clean energy resources not derived from fossil fuels.
Overseas, we will work to increase sales in North America of our inverter-equipped mobile generator for camping, and large generators.
In fall 2006, American Honda Motor Co., Inc., plans to begin supplying cogeneration units to Climate Energy LLC, a subsidiary of ECR International, Inc., for incorporation into heating units made by Climate Energy that are to be sold in the northeastern United States. In preparation, Climate Energy has monitored the performance of the heating systems through a test program since the second half of 2005.
In the engine category, we will continue seeking to increase worldwide sales of the GX series, utilizing the cost-competitive advantage of making these products in Thailand and China.
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