News Releases 2016

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Corporate
Thailand
March 9, 2016

Thai Honda Celebrates 50 Years of Operations

Bangkok, Thailand, March 9, 2016 - Thai Honda Manufacturing Co., Ltd. (Thai Honda Mfg.), the Honda motorcycle and power products manufacturer in Thailand, held a ceremony on March 8, 2016, at its Ladkrabang plant in Bangkok to celebrate the 50th anniversary of its establishment in 1965.

The ceremony was attended by Mr. Arthit Wuthikaro, Permanent Secretary of the Ministry of Industry and other representatives from government agencies as well as business partners of Thai Honda Mfg. From Honda, Tetsuo Iwamura, Executive Vice President, Executive Officer and Representative Director of Honda Motor Co., Ltd.; Noriaki Abe, Operating Officer, Chief Operating Officer for Asia & Oceania Regional Operations of Honda Motor Co., Ltd.; Yoshinori Koda, President of Thai Honda Mfg. and other executives attended the event along with Thai Honda Mfg. associates.

As the first local production operation of Honda in Thailand, Thai Honda Mfg. began production of motorcycle products for the Thai domestic market in 1967. In 2010, the company began producing mid-sized motorcycles equipped with a 250cc engine for the first time in Thailand. Then, in 2011, the company added a new production line specialized in the production of mid-to-large-sized global motorcycle models. Moreover, in 2014, large-sized motorcycles such as the CBR650 Series were added to their production lineup. Thai Honda Mfg. is currently exporting a broad range of motorcycle products to a number of countries and regions such as ASEAN countries, Australia, Japan, Europe, and North America.

Thai Honda Mfg. began producing power products in 1987. Since then, the company has been producing a wide range of power products such as general-purpose engines, water pumps, and brush cutters for customers worldwide. In 2011, Thai Honda Mfg. established a new power products production plant integrating development and production functions to realize more efficient and effective business operations.  Power products produced by Thai Honda Mfg. are now being exported to ASEAN countries, India, Mexico, Latin American countries.

In 2015, Honda produced approximately 17 million units of motorcycles and approximately 6 million units of power products worldwide. Of this worldwide production, Thai Honda Mfg. accounted for approximately 10% of the motorcycle production and approximately 40% of the power products production, as one of the most significant motorcycle and power products production operations for Honda globally. In 2014, Thai Honda Mfg.’s cumulative production of motorcycles and power products marked the 50 million unit milestone and the number has increased to 55.7 million units as of today (26.9 million units for motorcycles and 28.8 million units for power products).

Comments by Tetsuo Iwamura, Executive Vice President, Executive Officer and Representative Director of Honda Motor Co., Ltd.:
“Over 50 years of the company’s history, associates of Thai Honda Mfg. have dedicated themselves to improve the values of the products they produced, and that is why Honda products are well accepted and favored by customers both in Thailand and worldwide. I hope Thai Honda Mfg. will continue to take on new challenges to create added values to its products and bring joy to customers around the world who use Honda products.”

Comments by Noriaki Abe, Operating Officer, Chief Operating Officer for Asia & Oceania Regional Operations of Honda Motor Co., Ltd.;
“The company’s global presence is very important now that products made by Thai Honda are used in more than 80 countries. I’d like to encourage Thai Honda associates to continue your efforts to produce products which will exceed people’s expectations globally.”

Striving to continue to be a company society wants to exist, Thai Honda Mfg. will continue taking on new challenges to realize the joys of our customers all around the world.

Thai Honda Mfg. Celebrates 50 Years of Operations

Thai Honda Mfg. Celebrates 50 Years of Operations

About Thai Honda Manufacturing Co., Ltd.

Establishment: July 1965
Location: Bangkok, Thailand
Representative: Yoshinori Koda, President
Paid up capital: 150 million bahts
Capitalization Ratio: 83% Honda group companies
Business: Production of motorcycles, power products, and components
Start of production: Motorcycles: May 1967,  Power products: February 1987
Production Capacity: 1.7 million motorcycles per year
3.0 million power products per year
Employment: Approximately 8,200 associates
Production models: Motorcycles: PCX, CBR250, CBR300, CBR500, CBR650, MSX,Wave (110,125), Scoopy i, Click125, and others
  Power products : GX engine series, Brush Cutters, Backpack Sprayers, and Water Pumps