TOKYO, Japan, September 20, 2016 - Honda Motor Co., Ltd. announced it opens “Honda Moto 2017,” a global communication website to promote its 2017 large-sized motorcycle models slated for release this fall.
The new “Honda Moto 2017” website will introduce each of six selected models from Honda’s 2017 lineup in a short film drama format, depicting a unique lifestyle through the interaction of the characters and their bikes. By offering a lifestyle with motorcycles, we provide more specific ideas about our product to the customers and aim at improving Honda’s motorcycle brand.
The part of the “Honda Moto 2017” website will be available as the teaser material for the pre-release of 2017 models on September 20, 2016. The full pages will be launched with new model-related content on press day at Intermot (Cologne, Germany) starting on October 4, EICMA 2016 (Milan, Italy), and IMS Long Beach (California, USA).
The “Honda Moto 2017” website will be available in 13 languages, once it has been officially opened on October 4, 2016.
Honda Moto 2017: http://hondamotoglobal.com/
Top page appearance