News Releases 2015

  1. Facebook
  2. Twitter
  3. Google Plus
  4. Mail
Corporate
Japan
April 27, 2015

UNI-CUB β, Honda’s Personal Mobility Device to Make Expo Milano Debut

TOKYO, Japan, April 27, 2015 – Honda Motor Co., Ltd. today announced that the Honda personal mobility device, UNI-CUB β*1, will make appearances at the Japan Pavilion at Expo Milano 2015*2 (to be held from May 1 through October 31, 2015).

The Japan Pavilion attendants will be riding a UNI-CUB β while giving visitors a tour of the “Live Performance Theater,” an interactive theater designed in the image of future restaurants. The UNI-CUB β was developed as a personal mobility device which creates harmony with people. Visitors from all around the world will witness the performance of the pavilion attendants that take advantage of this unique feature of UNI-CUB β.

In April 2014, Honda began the UNI-CUB β rental service for business customers in Japan. As one of the most advanced technologies from Japan, UNI-CUB β will play a role in staging a futuristic space at Expo Milano 2015.

“Feeding the Planet, Energy for Life” is the core theme of Expo Milano 2015, which will be held in Milan, Italy. This expo will be the third extensive expo (registered expo) of this century, after Expo 2005 held in Aichi prefecture, Japan and Expo 2010 held in Shanghai, China. For Expo Milano 2015, under the theme of “Harmonious Diversity,” Japan will exhibit diverse initiatives in the areas of agriculture, forestry and fisheries as well as with Japanese foods and the art of dietary culture.

Exterior image of Japan Pavilion

Exterior image of Japan Pavilion

Japan Pavilion attendants riding UNI-CUB β

Japan Pavilion attendants riding UNI-CUB β

  • *1 Honda’s new personal mobility device that features Honda’s original balance control technology and an omni-directional driving wheel system (Honda Omni Traction Drive System: Multiple small diameter wheels are aligned and connected to form a single large-diameter wheel, which enables the device to move forward, backward, side-to-side and diagonally)
  • *2Expo (world expositions) is recognized as one of the three largest international events along with the Olympic Games and FIFA World Cup. There are two types of expo. A large-scale “registered expo” takes place every five years, and a small-scale “recognized expo” takes place once between two registered expos.