News Releases 2014

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Japan
October 28, 2014

The UNI-CUB β, a 360-degree Personal Mobility Device Appears in Alternative Rock Band OK Go's Music Video

TOKYO, Japan, October 28, 2014 - Honda’s new personal mobility device, the UNI-CUB β, is featured in the music video for the song, “I Won’t Let You Down,*1” released globally on October 27, 2014 by the Grammy Award winning rock band, OK Go*2.

The band has earned worldwide attention for its music as well as for the release of unique music videos, including the 2007 Grammy-winning video for “Here It Goes Again.” In this latest music video, OK Go members ride Honda’s innovative UNI-CUB β in totally synchronized maneuver in harmony with dancers to thanks to free and omni-directional moves unique to the UNI-CUB β.

The UNI-CUB β is a new personal mobility device featuring balance control technology and Honda’s proprietary driving wheel system that originates from the research into humanoid robots, represented by ASIMO. These technologies allow a UNI-CUB β rider to move forward, backward, side-to-side and diagonally as freely as walking, simply by shifting body weight and leaning toward the intended direction. OK Go members, famous for their creative music videos, were inspired by the unique concept and maneuvers of the UNI-CUB β, leading to the realization of this collaboration.

OK Go filmed this video in Japan for the first time using entertaining video filming methods such as the non-stop filming of the entire video as well as use of a multi-copter customized especially for the filming of this music video.

The music video will be available for viewing on OK Go’s official YouTube channel.

OK Go in a center riding UNI-CUB β and dancers

OK Go in a center riding UNI-CUB β and dancers

  • *1OK Go’s latest album “Hungry Ghosts” was released globally on October 14, 2014. The album will go on sale in Japan on October 22, 2014. The music video was created for a song on this new album, “I Won’t Let You Down.”
  • *2U.S.-based rock band. A music video OK Go released in 2006 on YouTube attracted worldwide attention and led to the band’s wining of a Grammy Award. OK Go Official Website: http://okgo.net
UNI-CUB β

UNI-CUB β

OK Go

OK Go