SÃO PAULO, Brazil, August 4, 2014 - Moto Honda da Amazonia Ltda. (HDA), a Honda motorcycle and power products production and sales subsidiary in Brazil, today announced that Honda's cumulative motorcycle production in Brazil reached the 20 million-unit mark. A commemorative ceremony was held on the same day at HDA's Manaus plant.
The 20 millionth unit produced by HDA was a CG150 TITAN, a new model just introduced on August 1 this year. The CG Series has been a series of motorcycle products that represents Honda in Brazil, with cumulative sales of more than 10 million units since its first introduction in Brazil in 1976.
The all-new CG150 TITAN became the first model in the small-sized motorcycle category*1 in Brazil to feature CBS (Combined Brake System for front and rear wheels) as standard equipment, which enables stable braking and stopping. By installing CBS to a popular model in a category that accounts for approximately 80% of the overall motorcycle market in Brazil, Honda strives to realize the wider application of safety technology in Brazil.
HDA began motorcycle production in Brazil in 1976 with the CG125 and continued its sales expansion mostly with the CG Series, the most mass-produced motorcycle series in the market. HDA's cumulative motorcycle production reached the 10 million-unit milestone in 2007.
In 2009, HDA began sales of the CG150 TITAN MIX, which was the world's first*2 motorcycle model equipped with environmentally-responsible flex-fuel technology*3. Through its efforts to develop and supply products desired by local customers, HDA achieved sales of 1.22 million units in 2013, accounting for 80% of the industry-wide motorcycle sales in Brazil.
Honda will continue delivering joy to its customers in South America and all around the world by providing high-quality products that are well-received by its customers as well as by promoting the widespread application of environmental and safety technologies.
|Start of Production:||1976|
|Investment Ratio:||100% Honda South America Ltda.|
|Representative:||Issao Mizoguchi, President|
|Location:||Manaus, Amazonas, Brazil|
|Business:||Production and sales of motorcycles and power products|
|Employment:||Approximately 10,000 associates|
|Major Products:||CG150, CG125, Biz125, NXR150, POP100 etc.|