Brio Satya positioned as Honda’s Low Cost Green Car Product
Jakarta, Indonesia, September 11, 2013 - September 11, 2013 – PT Honda Prospect Motor (HPM) introduced the New Honda Brio offering "More Choices, More Excitement," in Jakarta. The New Brio variants now include New Brio 1.2 L A/T, Brio Sports 1.3 L, and Brio Satya, developed with Honda's high quality, in response to the Low Cost Green Car (LCGC) program.
Honda Brio was first introduced in Indonesia on August 2, 2012 as Honda's first offering in the City Car segment. Since its introduction, Honda Brio has been well received by customers in Indonesia, and in late 2012 became the best selling city car in the country, with 8,002 units sold. By August 2013, sales of Honda Brio in Indonesia has reached 14,914 units.
Within a year, Honda Brio has also received many awards in Indonesia: FORWOT Car of the Year 2012; Best City Car of the Year (Carmall.com); Best City Car New Comer (Autocar Award 2013); Rookie of The Year (OTOMOTIF Award 2013); Best City Hatchback (OTOMOTIF Award 2013); Best Fuel Consumption (Autobild Award 2012); Best Small Hatchback (Autobild Award 2012); and the 2nd Winner Favorite Car at IIMS 2012.
Honda Brio has established its image as a sporty and reliable city car through a variety of activities. The Brio Speed Challenge, a one-make race series has been held regularly at the Sentul International circuit with 14 racers participating. In addition, Brio Saturday Night Challenge, a driving skills race event has been held over 3 series in Jakarta and Surabaya, and gathered a total of 227 owners of the Honda Brio. This model is often used by participants in the event as Slalom and Drag Race in various regions in Indonesia.
"In just one year after its launch, Honda Brio has become one of the established models in the city car segment. Nevertheless we see there is still potential and customer demand in the City Car segment, particularly in the more affordable price segmentation," said Tomoki Uchida, President Director of PT Honda Prospect Motor. "To provide the best products for customers in this segment, we develop on Brio models by presenting new variants with more complete features at a more affordable price," said Uchida.
Jonfis Fandy, Marketing and After Sales Service Director PT HPM explains, "With new variants, Honda Brio will meet all the needs of a city car, for first time buyer or an additional car users. Due to localization of production, we can offer more complete features and also affordable prices, so we are confident this product will be well received by consumers in Indonesia."
For the first time in Indonesia, Honda introduced i-VTEC SOHC 1.2 liter 4 cylinder engine with 88 PS power, the largest in its class. Equipped with Drive By Wire (DBW), Grade Logic Control and Shift Hold Control, New Brio is not only powerful but also fuel efficient and complies with Euro 4 emission standards. New Honda Brio 1.2 LA / T uses a 5AT transmission also sporty and responsive.
For driving confidence, the Tilt Steering feature allows the driver to set the high and low position of the steering wheel to set the most comfortable driving position. Electric Power Steering (EPS) lightens the steering at low speeds, and increases stability at high speeds, allowing the driver to maneuver with agility while remaining stable on a variety of road conditions.
Compared to the previous model, the new Brio is equipped with a variety of additional features on the exterior and interior. New features on the exterior such as Fog Lamp, Rear Wiper and Rear Chrome Garnish complement existing features like Body Colored Side Mirror (Type E & S), Body Colored Door Handle (Type E & S), 14" Alloy Wheel (Type E & S), and Tail Gate Spoiler. The interior features Audio System Double Din AM/FM, Single Disc player, MP3/WMA + USB port + Aux Input + Made for iPod (Type E), Front + Rear Speakers (Type E & S).
The new Honda Brio 1.2 LA / T is equipped with safety features such as Dual SRS Airbags, Pretensioner Seatbelt with Load Limiter and ABS + EBD braking devices. Body frame structure uses G-Force Control Technology (G-CON) + Advanced Compatibility Engineering (ACETM). New Honda Brio also has passed crash tests in the Real World Crash Test Facility Honda in Tochigi, Japan. As for safety features, new Honda Brio 1.2 LA / T is equipped with an immobilizer.
New Honda Brio 1.2 LA / T is available in 6 attractive colors, Taffeta White, Alabaster Silver Metallic, Crystal Black Pearl, Polished Metal Metallic, as well as two new colors Rallye Red, Sunset Orange II.
For customers who want a city car more sporty and powerful model, there are also variants of New Brio Sports, which sports the 1.3 liter SOHC 4 cylinder Honda i-VTEC engine with 100 PS power, the largest in the City Car class. This engine is also equipped with the same technology and features with the New Honda Brio 1.2 LA / T.
All New Honda Brio features in 1.2 LA / T is also available on Brio Sports, with some additional such as Black Sash Door Tape, and Double Din Audio System AM/FM, Single Disc, MP3/WMA + USB port + Aux Input + Made for iPod with Color Illumination, and Security Alarm.
New Honda Brio Sports is available in 6 attractive colors, Fresh Lime Green Metallic, Taffeta White, Alabaster Silver Metallic, Crystal Black Pearl, Cerulean Blue Metallic, and Rallye Red. Each color option has also been equipped with a standard stripes design adding to the sporty impression.
New Honda Brio 1.2 LA / T available with Rp 136 million to of E A/T Type, and Rp 131 million for S A/T Type*. New Honda Brio Sports is priced Rp169.000.000 for the E M/T Type and Rp 179 million for E A/T Type*.
New Honda Brio Honda Satya was designed as a response to the LCGC (Low Cost Green Car) program by Indonesian government. This model is entirely produced in Indonesia with 85% local content.
As a national product, Brio Satya also carries the name and logo were created specifically for Indonesia. The name "Satya" itself comes from the Sanskrit word which means "sincere" or "faithful." Brio Satya also bears the logo that takes the form from jasmine flower, the national flower of Indonesia.
Tomoki Uchida explains that Brio Satya is a product that will make a positive contribution, not only for Honda but also for the automotive industry in Indonesia generally. "With high local content on Brio Satya, the number of local suppliers involvement also increased, while the production activity will also drive the economic and create new working opportunity," he said.
"For Honda, Brio Satya is the model with the lowest price which introduced by Honda in Indonesia. Thus, Brio Satya provides an opportunity for more consumers to enjoy a standard of quality Honda at more affordable prices," he added.
New Honda Brio Satya consists of three types: E,S, and A. These three variant use the platform and the base model as the same as Honda Brio which has been first marketed in Indonesia and has been proven toughness and popularity.
New features such as Fog Lamp and Rear Wipers are also presented on the exterior Brio Satya (Type E). While other exterior features include Body Colored Side Mirror (Type E & S), Body Colored Door Handle (Type E & S), 14" Alloy Wheel (Type E), Power Window, Rear Bumper Garnish (Type E), Rear Wiper (Type E), Fog Light (Type E), Tail Gate Spoiler.
For the interior, in addition to offering spacious cabin with wide visibility to increase driving confidence, there are also features entertainment such as Double Din Audio System AM/FM, Single Disc, MP3/WMA + USB port + Aux Input + Made for iPod (Type E), Front + Rear Speakers (Type E & S) .
Although the price is affordable, the New Honda Brio Satya maintains a high standard of safety. All Satya Brio types are equipped with G-CON, Dual SRS Airbags, Pretensioner Seatbelt with Load Limiter, and Immobilizer.
Brio Satya is powered by a 1.2 liter SOHC 4 cylinder i-VTEC engine capable of producing 88 PS and torque of 11.1 kg.m at 4,500 rpm which is the largest in its class. A variety of cutting-edge technologies like Drive by Wire, Shift Hold Control, and Grade Logic Control are also included to increase the driving comfort and fuel efficiency of Brio Satya. As a model program that meets the standards LCGC, Brio Satya has also achieved high fuel efficiency and emission levels meet Euro-4 standards. All types Brio Satya come with 5-speed manual transmission.
Brio Satya is available in 6 attractive colors; Taffeta White, Alabaster Silver Metallic, Crystal Black Pearl, Rallye Red, Sunset Orange II, and Polished Metal Metallic.
New Honda Brio Satya is offered with prices for Rp 117 million (Type E), Rp 111 million (Type S), and Rp 106 million (Type A)*.