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April 11, 2013

Honda Launches its New Family Sedan Amaze in India

  • Forays into the diesel segment in the Indian car market with 1.5L i-DTEC diesel engine
  • Amaze Diesel is the most fuel efficient car in the country with best in class power output

New Delhi, India, April 11, 2013 - Honda Cars India Limited (HCIL), leading manufacturer of premium cars in the country, today launched its much awaited family sedan, the Honda Amaze for the Indian market. The Amaze marks Honda’s entry into the diesel segment in Indian car market. Honda Amaze, offered as a perfect package for the current customer preferences, embodies the best of Honda’s technologies to deliver great performance with unparalleled fuel efficiency in a spacious, comfortable and attractive looking form.


Honda Amaze has been developed at Honda R&D Asia Pacific Co., Ltd. located in Bangkok, Thailand following extensive market surveys in India on people’s driving needs and lifestyles. India is the first country to launch the Amaze with Honda’s latest i-DTEC diesel engine technology besides the successful i-VTEC petrol engine.

Talking about the development of Amaze, Yoshiyuki Matsumoto, Managing Officer, Honda Motor Company and Representative of Development, Purchasing and Production in Asia & Oceania Region said “Honda Amaze is our most strategic model in the Indian market and has been developed with strong focus on Indian requirements. The Honda Amaze and the compact i-DTEC diesel engine are engineering marvels and we are very confident that we will exceed customer’s expectations and would set new benchmarks in the industry in terms of design, packaging, cabin comfort, and fuel-efficiency.”

Speaking on the occasion, Hironori Kanayama, President & CEO, Honda Cars India Ltd., said “With the launch of Honda Amaze, we are looking towards newer horizons in the Indian market. We have worked on aggressive localization overcoming many challenges in terms of timelines, technology and costs to be ready to launch the Honda Amaze in India at an attractive and affordable price. This will enable more customers to experience the joy of owning and driving a Honda car. With the best of both petrol and diesel technologies, we are very confident that we are ready for an exponential growth in our business in India. Amaze will be a game changer for us and over the next few years we will look to increase our operating universe in India to around 50%.”

The All New Amaze powered by the 1.5L 4 cylinder DOHC i-DTEC diesel engine is the most fuel efficient car in the country with a certified mileage of 25.8 km/l, as per test data. In line with the objective of producing more power along with strong torque at low rpm, the 1.5L diesel engine of Amaze gives best in class max power output* of 100PS@3600rpm and 200 Nm of torque @1750 rpm that makes the car so enjoyable to drive. The 1.5L i-DTEC engine has been developed exclusively for India considering Indian driving conditions and is based on the Honda’s latest ‘Earth Dreams Technology’ realizing both excellent driving performance and offering matchless fuel economy. With an all aluminum cylinder head joined to an open deck engine block, it is the lightest engine in its torque performing class. The use of lightweight crankshaft and a number of friction-reduction technologies help to control friction in a diesel engine to gasoline engine levels.

Diesel engine Power value has been rounded off on measured value

The 1.2L 4 cylinder SOHC i-VTEC petrol engine successfully delivers maximum output of 88 PS @ 6000 rpm and Torque of 109 Nm@ 4500 rpm, while giving an impressive fuel economy of 18 km/l for MT and 15.5 km/l for AT as per test data. The emission from the Amaze meets the stringent Bharat Stage 4 emission standards.

The grand concept for the all new Honda Amaze is Smart Micro Limousine which reflects values of stylish design, compactness, manoeuvrability and class leading space. The Amaze design takes Honda’s “man maximum machine minimum” concept to a new level, maximizing the space available for people and minimizing the space required for mechanical components. Exceeding customer’s expectation, the efficient packaging of Amaze adopts a right balance between Rear occupant space and Trunk room which helps to achieve one class above interior space with significantly superior Knee Clearance, Head Clearance & Leg room inside cabin and offers a class leading boot space of 400L accommodating 2 piece of medium size luggage and 2 piece of small size luggage.

The Amaze’s Advanced Compatibility EngineeringTM (ACETM) body enhances self-protection while mitigating damage to other vehicles in the event of a collision. The Amaze features host of Honda’s active and passive safety technologies including Dual SRS airbags, Anti-Lock Brake System (ABS) which prevents wheel locking, Electronic Brake Distribution (EBD) which enhances braking performance, Pretentioner seat belts with load limiters and impact mitigating headrests. The ABS with EBD is being offered as standard across all Diesel and AT variants. The front body structure of the Amaze is equipped with Pedestrian injury mitigation technology designed to absorb impact energy.

The Amaze is available in 4 grades offered in Petrol and Diesel variants – E, EX, S and VX with Manual Transmission. Additionally, the Amaze will be available in Automatic Transmission in S and VX petrol grades.

Honda Amaze will be available in six exciting range of colors – Majestic Blue Metallic (New and exclusive), Carnelian Red Pearl, Urban Titanium Metallic, Alabaster Silver Metallic, Crystal Black Pearl and Taffeta White. It comes with a 2 years or 40,000 kms warranty as standard value for all customers.

Honda Amaze is being manufactured at HCIL’s facility in Greater Noida, U.P. with localization level of more than 90%. The body panels, critical engine components for both i-VTEC and i-DTEC engine and Manual Transmission are being manufactured in-house at HCIL’s Tapukara facility and are supplied to Greater Noida plant.

Bookings for the car started from the 1st April 2013 and the deliveries of Amaze are beginning from today through company’s vast distribution network of 150 dealers in 97 cities across the country. HCIL is continuing to expand and strengthen its dealer network which is likely to go up to 162 facilities in 102 cities by the end of 2013 – 14.

About Honda Cars India Ltd

Honda Cars India Ltd., (HCIL) leading manufacturer of passenger cars in India was established in December 1995 with a commitment to provide Honda’s latest passenger car models and technologies, to the Indian customers.

HCIL has two state-of-the-art manufacturing facilities at Greater Noida, U.P and Tapukara, Distt. Alwar, Rajasthan.

The company’s product range includes Honda Brio, Honda City, Honda Accord and Honda CR-V which are produced and assembled at the Greater Noida facility. Honda’s models are strongly associated with advanced design and technology, apart from its established qualities of durability, reliability and fuel- efficiency.

The company has a strong sales and distribution network with 150 facilities in 97 cities spread across the country.

Honda Amaze

The grand concept for the all new Honda Amaze is Smart Micro Limousine which reflects values of stylish design, compactness, manoeuvrability and class leading space.

The exterior styling of Honda Amaze is smooth and strong with distinctive character lines from front torear which ensures strong road presence even with compact dimensions. The two character lines smoothly integrate the Front Dynamic Image and Rear Elegant Design.

The Front Grille design concept and aerodynamic body colour bumper emphasize the sporty image ofthe car and its wider shape and concave cut profile provides a premium image. The headlights exemplifyquality and craftsmanship using large-diameter cylinders which emphasize presence and Chrome-plated parts & black garnishes provide them a 3D effect.The rear combination lamp has been designed to givea wider and clearer rear view while adding a premium touch with the inclusion of chrome housing andsensitive lens cut on the outer lining to provide a futuristic image when rear light is in operation. The overwhelming presence of rear view is completed by extending the rear license garnish line and enhancing overhang feeling.The newly designed Alloy wheel with solid cut design makes the wheel look bigger and delivers dynamic and elegant driving performance.

At 3990 mm long, 1680 mm wide and 1505 mm tall with a wheelbase at 2405 mm, Amaze offers a truly efficient package featuring superior design and spacious interior. The extended wheelbase of Amaze helps to achieve one class above interior space and significantly superior Knee Clearance, Head Clearance and Leg room. The Amaze provides an even more easy and comfortable entry and exit for the Rear passengers as the rear speaker boxes are placed behind head rests.

In spite of extended wheelbase, the Amaze features a small turning radius of 4.5m (for Petrol MT) and 4.7m (for Petrol AT and Diesel MT) that helps make the Amaze extremely easy to drive in congested city traffic environment.

The excellent all round visibility of Amaze through slender cross section of front pillars, downward- extended side window frame and low-positioned door mirror enhance driver’s confidence when turning and driving on narrow streets. Well-arranged speaker box and head rest position also provides optimum rear visibility.

The Amaze is available with 5 speed Manual Transmission and 5 speed Automatic Transmission for the petrol variant. A new manual transmission has been developed for specifically mating with the 1.5 L i- DTEC engine which is lightweight and compact with class topping transmission efficiency. An ultra low viscosity diesel engine oil - the world lowest - has been developed that brings out the bestin the 1.5L i-DTEC engine. This next-generation diesel lubricant naturally matches the requirements of Honda diesel engines while offering both outstanding durability and attaining industry leading fuel economy.

The Amaze features a McPherson strut suspension in the front and H-shaped torsion beam rear suspension for stable road handling, excellent road holding ability and comfortable ride. The Collapsible Electric Power Steering delivers easy steering at low speeds and stable steering at higher speeds for a natural, stress-free steering feel.

In terms of utility, Amaze offers convenient storage spaces located all around. While the front offers a capacious glove compartment and cup holders & bottle holders in the doors and center console, smart packaging has enabled bottle holder located in the rear doors to accommodate a 1-Little class size beverage for pleasant drive experience. The class leading trunk space of 400L allows accommodating 2 piece of medium size luggage and 2 piece of small size luggage.

The Amaze comes equipped with host of features for added convenience. The new Seat Height adjuster has been developed to help provide a comfortable driving position which allows adjustment of seat height position upto 50 mm which is much higher as compared to competition. Considering the long Indian summer and high ambient temperature, a special heat absorbing Fr. Windshield (first in segment) has been introduced which helps provide upto 6 degree lower interior cabin temperature measured on the instrument panel after the car has been in the sun for 20 minutes during in-house testing. Another first in segment, Amaze comes with Power Folding ORVMs for added convenience to the customers in the congested environment. The Amaze features a unique ECO Lamp that shines green during fuel-efficient driving mode.

The Amaze comes with Honda’s Advanced Compatibility EngineeringTM (ACETM) body which enhances self-protection while mitigating damage to other vehicles in the event of a collision. The car features Honda’s active and passive safety technologies including dual SRS front airbags, Anti-Lock Brake System (ABS) which prevents wheel locking, Electronic Brake Distribution (EBD) which enhances braking performance, 3-point ELR seat belts with pretensioners and load limiters that pre-emptively tighten the belt to prevent the occupant from jerking forward in a crash while limiting the load placed on the chest area and impact-mitigating headrests. The Driver-side features the latest technology i-SRS airbag system with continuously staged inflation which can accommodate a broad range of occupant positions and potential collision situations. The front body structure is equipped with Pedestrian injury mitigation technology designed to absorb impact energy. Like the front, the rear also has a shock absorbing structure which protects occupants in case of a Rear crash.

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