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October 29, 2012

Honda Aircraft Expands Sales Network with Canadian Partner

HondaJet appoints Authorized Sales Representative in Canada

ORLANDO, Fla., U.S.A., October 29, 2012 - Honda Aircraft Company announced today a new Canadian Authorized Sales Representative for the HondaJet, the world's most advanced light jet. Honda Aircraft and Skyservice Business Aviation signed the official agreement at the National Business Aviation Association (NBAA) annual meeting and convention in Orlando, Fla., on Oct. 29. Skyservice will support HondaJet aircraft sales in Canada.

"Skyservice has an outstanding reputation in Canada as the country's largest aircraft management and charter operator and will be a strong HondaJet network partner," said Honda Aircraft President and CEO Michimasa Fujino. "Skyservice has an extensive footprint in major Canadian markets and shares Honda's commitment to provide the best customer experience, strengths we look for in any partnership."

Skyservice is one of Canada's largest aircraft management, maintenance and charter operator with facilities in Toronto, Montreal, and Calgary. The company offers comprehensive business aviation services including charter services, fixed base operations, maintenance, and aircraft management.

"For 26 years, our organization has maintained a strong commitment to service and building customer relationships," said Marshall Myles, president of Skyservice. "We are extremely excited to sell the best-in-class HondaJet in Canada."

The company has earned the Platinum ARG/US rating North America's most stringent aviation safety ranking for exceeding and maintaining the highest safety and operational standards, as well as the internationally recognized IS-BAO designation, the gold standard for business aircraft operations. Skyservice was founded in 1986 by Russell Payson. The company has 500 employees.

"Canada ranks fourth in the world for business jets and new business aircraft deliveries," said Byron Severson, Honda Aircraft Company vice president of sales. "It is an important market for Honda Aircraft, and today's agreement is a culmination of a thorough selection process to find the right partnership."

Honda Aircraft remains focused on a worldwide sales plan and strategy. In addition to Skyservice, there are nine HondaJet dealer representatives worldwide to provide sales and product support to customers. Each of these dealerships will be prepared for the HondaJet entry to service and will provide customers the quality of service expected from Honda. The company is currently evaluating future expansion of sales and support beyond North America and Europe.

Fujino added, "We will continue to review all regions and markets for the HondaJet introduction, as our ultimate goal is to sell and support this advanced aircraft worldwide."

For more information on Skyservice visit www.skyservice.com.

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