- Honda Announces to Begin Preparation for Local Production of Hybrid Models in China and Unveils All-New ASIMO for the First Time Outside of Japan -
GUANGZHOU, China, November 22, 2012 - Together with its automobile production and sales joint ventures in China, Guangqi Honda Automobile Co., Ltd. and Dongfeng Honda Automobile Co., Ltd., Honda is exhibiting at the 10th China (Guangzhou) International Automobile Exhibition (Press Day: November 22, 2012 / Show Dates: November 23 – December 2, 2012).
The theme of the Honda booth is a Chinese key phrase (我动 未来动) Honda began using for its brand communications in April 2012 at the Beijing Motor Show. The phrase represents Honda’s determination to take new actions to carve out a new future in China. Also, for the first time outside of Japan, Honda is demonstrating the all-new ASIMO humanoid robot newly equipped with the world’s first autonomous behavior control technologies.
In addition to the CR-Z which was launched in July, Honda announced the introduction of the Insight and the Fit Hybrid. Honda also announced its plans to further expand its lineup of hybrid models in China. In order to offer its hybrid models to Chinese customers at more affordable prices, Honda will begin preparation for local production of hybrid models in China in 2014.
Honda is planning to open a tentative design studio in China before the end of this year to strengthen the development of exclusive China models by Chinese designers.
The Acura RLX Concept, the next-generation flagship sedan concept model, is on display. Based on this concept model, the RLX is scheduled market introduction in 2013. The Acura ILX, Acura’s first luxury compact hybrid sedan, is also unveiled.
“Since Honda began automobile business in China in 1998, our cumulative number of customers here has exceeded 4.2 million. Honda will further strengthen collaboration with our two local partner companies, Guangqi Honda Automobile Co., Ltd. and Dongfeng Honda Automobile Co., Ltd., to take our roots even deeper into China and strive to become a brand of choice for Chinese customers.”
-Guangqi Honda Automobile Co., Ltd.:
Concept C (market introduction of mass-production model based on this concept model is scheduled in 2013), Fit Hybrid (sales start from Nov, 2012), CR-Z, Fit, City, Accord, Crosstour, Odyssey, Li Nian S1
- Dongfeng Honda Automobile Co., Ltd.:
Concept S (market introduction of mass-production model based on this concept model is scheduled in 2013), Insight (sales start from Nov, 2012), Sprior (minor model change), Civic, CR-V, Ellysion, CIIMO
All-new ASIMO (demonstrated for the first time outside of Japan), motorcycles, outboards etc
RLX Concept (China premiere), NSX Concept
ILX (newly announced in China), RDX, MDX, ZDX, TL