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Japan
March 25, 2011

Honda Sets All-Time February Record for Auto Production in Asia and China

March 25, 2011 – Honda Motor Co., Ltd. announced a summary of automobile production, Japan domestic sales, and export results for the month of February 2011.

<Production>

Production in Japan for the month of February 2011 experienced a year-on-year decrease for the third consecutive month (since December 2010).

Production in regions outside of Japan experienced a year-on-year increase for the 16th consecutive month (since November 2009). This includes record production in Asia and China for the month of February.

Worldwide production experienced a year-on-year decrease for the first time in 15 months (since November 2009).

<Japan Domestic Market Sales>

Total Japan domestic market auto sales for the month of February 2011 experienced a year-on-year decrease for the sixth consecutive month (since September 2010).

New vehicle registrations experienced a year-on-year decrease for the sixth consecutive month (since September 2010).

Sales of mini-vehicles experienced a year-on-year increase for the first time in five months (since September 2010).

<Vehicle registrations - excluding mini-vehicles>

Fit was the industry's second best-selling car among new vehicle registrations for the month of February 2011 with sales of 16,875 units. Freed was the industry's fifth best-selling car with sales of 7,032 units. Step WGN was the industry's tenth best-selling car with sales of 5,151 units.

<Mini-vehicles - under 660cc>

Life was the industry's fifth best-selling car in the mini-vehicle category for the month of February 2011, with sales of 7,863 units.

<Exports from Japan>

Total exports from Japan in February 2011 experienced a year-on-year increase for the fourth consecutive month (since November 2010).

PRODUCTION, SALES and EXPORTS

Worldwide Production

  February Year-to-Date Total
(Jan. - Feb. 2011)
Units vs.'10 Units vs.'10
  Japan 70,346 -15.6% 139,516 -13.2%
  Outside of Japan 208,999 +3.8% 436,404 +5.2%
Worldwide Total 279,345 -1.9% 575,920 +0.1%

Production Outside of Japan

  February Year-to-Date Total
(Jan. - Feb. 2011)
Units vs.'10 Units vs.'10
  North America 109,370 +6.1% 221,293 +8.3%
  (USA) 81,717 +6.6% 164,006 +9.0%
  Europe 11,082 -7.0% 22,215 +3.9%
  Asia 74,908* +2.8% 171,230 +4.1%
  (China) 45,001* +2.6% 107,759 +3.2%
  Others 13,639 +0.8% 21,666 -11.6%
Overseas Total 208,999 +3.8% 436,404 +5.2%

* Record high for month of February

Japan Domestic Market Sales

Vehicle type February Year-to-Date Total
(Jan. - Feb. 2011)
Units vs.'10 Units vs.'10
  Registrations 34,384 -16.1% 62,182 -19.8%
  Mini-Vehicles 14,354 +0.4% 25,014 -2.3%
Honda Brand Total 48,738 -11.9% 87,196 -15.4%

Export from Japan

  February Year-to-Date Total
(Jan. - Feb. 2011)
Units vs.'10 Units vs.'10
  North America 17,959 +39.2% 30,409 +44.7%
  (USA) 17,585 +67.9% 29,240 +58.8%
  Europe 4,445 +160.4% 6,967 +55.3%
  Asia 2,514 +206.6% 4,511 +81.0%
  Others 3,835 -5.4% 6,775 -20.1%
Total 28,753 +47.6% 48,662 +33.4%

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