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Corporate
Japan
February 25, 2011

Production, Sales and Export Results for January, 2011

TOKYO, Japan, February 25, 2011 – Honda Motor Co., Ltd. announced a summary of automobile production, Japan domestic sales, and export results for the month of January 2011.

<Production>

Production in Japan for the month of January 2011 experienced a year-on-year decrease for the second consecutive month (since December 2010).

Production in regions outside of Japan experienced a year-on-year increase for the 15th consecutive month (since November 2009). This includes record production in Asia and China for the month of January.

Worldwide production experienced a year-on-year increase for the 14th consecutive month (since December 2009).

Note: Red and underlined parts are revised on March 25, 2011.

<Japan Domestic Market Sales>

Total Japan domestic market auto sales for the month of January 2011 experienced a year-on-year decrease for the fifth consecutive month (since September 2010).

New vehicle registrations experienced a year-on-year decrease for the fifth consecutive month (since September 2010).

Sales of mini-vehicles experienced a year-on-year decrease for the fourth consecutive month (since October 2010).

<Vehicle registrations - excluding mini-vehicles>

Fit was the industry's best-selling car among new vehicle registrations for the month of January 2011 with sales of 14,873 units. Freed was the industry's fifth best-selling car with sales of 5,274 units.

<Mini-vehicles - under 660cc>

Life was the industry's fifth best-selling car in the mini-vehicle category for the month of January 2011, with sales of 6,081 units.

<Exports from Japan>

Total exports from Japan in January 2011 experienced a year-on-year increase for the third consecutive month (since November 2010).

PRODUCTION, SALES and EXPORTS

Worldwide Production

  January 2011
Units vs.'10
  Japan 69,170 -10.6%
  Outside of Japan 227,405 +6.6%
Worldwide Total 296,575 +2.0%

Production Outside of Japan

  January 2011
Units vs.'10
  North America 111,923 +10.6%
  (USA) 82,289 +11.5%
  Europe 11,133 +17.5%
  Asia 96,322* +5.0%
  (China) 62,758* +3.6%
  Others 8,027 -26.9%
Overseas Total 227,405 +6.6%

*Record high for month of January
Note: Red and underlined parts are revised on March 25, 2011.

Japan Domestic Market Sales

Vehicle type January 2011
Units vs.'10
  Registrations 27,798 -23.9%
  Mini-Vehicles 10,660 -5.7%
Honda Brand Total 38,458 -19.6%

Exports from Japan

  January 2011
Units vs.'10
  North America 12,450 +53.5%
  (USA) 11,655 +46.9%
  Europe 2,522 -9.3%
  Asia 1,997 +19.4%
  Others 2,940 -33.6%
Total 19,909 +17.2%

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