News Releases 2011

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January 27, 2011

Honda Sets All-Time Calendar Year Production Record for Auto Production in Asia and China

January 27, 2011 – Honda Motor Co., Ltd. announced a summary of automobile production, Japan domestic sales, and export results for the calendar year 2010 as well as for the month of December 2010.

<Production>

Calendar Year of 2010

Production in Japan experienced a year-on-year increase for the first time in four years (since 2006).

Production in regions outside of Japan experienced a year-on-year increase for the first time in two years (since 2008).

Worldwide production also experienced a year-on-year increase for the first time in two years (since 2008).

Honda sets all-time record for calendar year production in Asia and China.

December 2010

Production in Japan for the month of December 2010 experienced a year-on-year decrease for the first time in two months (since October 2010).

Production in regions outside of Japan experienced a year-on-year increase for the 14th consecutive month (since November 2009). This includes record production in Asia and China for the month of December.

Worldwide production experienced a year-on-year increase for the 13th consecutive month (since December 2009).

<Japan Domestic Market Sales>

Calendar Year of 2010

Due mainly to strong sales of Fit and Freed, total domestic auto sales in calendar year 2010 experienced a year-on-year increase for the third consecutive year (since 2008).

New vehicle registrations experienced a year-on-year increase for the third consecutive year (since 2008).

Sales of mini-vehicles experienced a year-on-year decrease for the fourth consecutive year (since 2007).

<Vehicle registrations - excluding mini-vehicles>

Fit was the industry's second best-selling car among new vehicle registrations for calendar

year 2010 with sales of 185,433 units. Freed wasthe industry's fifth best-selling car with sales of 95,123 units. Step WGN was the industry's seventh best-selling car with sales of 80,933 units.

<Mini-vehicles - under 660cc>

Life was the industry's seventh best-selling car among mini-vehicles for calendar year 2010, with sales of 63,352 units. Zest was the industry's tenth best-selling car with sales of 38,377 units.

December 2010

Total Japan domestic market auto sales for the month of December 2010 experienced a year-on-year decrease for the fourth consecutive month (since September 2010).

New vehicle registrations experienced a year-on-year decrease for the fourth consecutive month (since September 2010).

Sales of mini-vehicles experienced a year-on-year decrease for the third consecutive month (since October 2010).

<Vehicle registrations - excluding mini-vehicles>

Fit was the industry's second best-selling car among new vehicle registrations for the month of December 2010 with sales of 14,547 units. Freed was the industry's fourth best-selling car with sales of 5,903 units. Step WGN was the industry's seventh best-selling car with sales of 3,979 units.

<Mini-vehicles - under 660cc>

Life was the industry's fourth best-selling car in the mini-vehicle category for the month of December 2010, with sales of 7,489 units.

<Exports from Japan>

Calendar Year of 2010

Total exports experienced a year-on-year increase for the first time in three years (since 2007).

December 2010

Total exports from Japan in December 2010 experienced a year-on-year increase for the second consecutive month (since November 2010).

PRODUCTION, SALES and EXPORTS

Worldwide Production

  December 2010 Calendar Year 2010
(Jan. - Dec.)
Units vs.'09 Units vs.'09
  Japan
83,652
-3.1%
992,502
+18.0%
  Outside of Japan 204,088 +1.8% 2,650,555 +22.1%
Worldwide Total 287,740 +0.3% 3,643,057 +20.9%

Production Outside of Japan

  December 2010 Calendar Year 2010
(Jan. - Dec.)
Units vs.'09 Units vs.'09
  North America 88,233 -2.3% 1,287,775 +24.9%
  (USA) 69,365 +5.7% 954,502 +32.0%
  Europe 10,036 +12.5% 139,264 +84.3%
  Asia 94,631* +3.4% 1,069,046* +17.3%
  (China) 63,414* +4.1% 676,515* +12.4%
  Others 11,188 +14.1% 154,470 +0.7%
Overseas Total 204,088 +1.8% 2,650,555 +22.1%

* Record for month of December or calendar year

Japan Domestic Market Sales

Vehicle type December 2010 Calendar Year 2010
(Jan. - Dec.)
Units vs.'09 Units vs.'09
  Registrations 29,099 -40.9% 486,731 +5.1%
  Mini-Vehicles 12,828 -17.1% 160,531 -1.0%
Honda Brand Total 41,927 -35.2% 647,262 +3.5%

Export from Japan

  December 2010 Calendar Year 2010
(Jan. - Dec.)
Units vs.'09 Units vs.'09
  North America 20,172 +162.8% 199,445 +37.8%
  (USA) 19,522 +182.8% 187,506 +39.4%
  Europe 2,818 +242.8% 41,676 -29.9%
  Asia 868 -0.1% 13,805 +15.9%
  Others 3,523 -5.9% 50,486 +47.7%
Total 27,381 +108.8% 305,412 +22.0%

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