Honda-The Power of Dreams
Honda Sets All-Time October Record for Auto Production in Asia and China

November 26, 2010 – Honda Motor Co., Ltd. announced a summary of automobile production, Japan domestic sales, and export results for the month of October 2010.

<Production>
Production in Japan for the month of October 2010 experienced a year-on-year decrease for the first time in ten months (since December 2009).

Production in regions outside of Japan experienced a year-on-year increase for the 12th consecutive month (since November 2009). This includes record production in Asia and China for the month of October.

Worldwide production experienced a year-on-year increase for the 11th consecutive month (since December 2009).

<Japan Domestic Market Sales>
Total Japan domestic market auto sales for the month of October 2010 experienced a year-on-year decrease for the second consecutive month (since September 2010).

New vehicle registrations experienced a year-on-year decrease for the second consecutive month (since September 2010).

Sales of mini-vehicles experienced a year-on-year decrease for the first time in seven months (since March 2010).

<Vehicle registrations - excluding mini-vehicles>
Fit was the industry’s second best-selling car among new vehicle registrations for the month of October 2010 with sales of 14,034 units. Freed was the industry’s fourth best-selling car with sales of 6,747 units. Step WGN was the industry’s ninth best-selling car with sales of 4,681 units.

<Mini-vehicles - under 660cc>
Zest was the industry’s tenth best-selling car in the mini-vehicle category for the month of October 2010, with sales of 2,118 units.

<Exports from Japan>
Total exports from Japan in October 2010 experienced a year-on-year decrease for the first time in eight months (since February 2010).

PRODUCTION, SALES and EXPORTS

Worldwide Production

  October Year-to-Date Total
(Jan. - Oct. 2010)
Units
vs.'09
Units
vs.'09
  Japan
80,378
-0.8%
821,339
+22.7%
  Outside of Japan
225,028
+2.2%
2,216,532
+26.3%
Worldwide Total
305,406
+1.4%
3,037,871
+25.3%


Production Outside of Japan
  October Year-to-Date Total
(Jan. - Oct. 2010)
Units
vs.'09
Units
vs.'09
  North America
111,015
+0.1%
1,090,988
+29.8%
  (USA)
84,189
+3.4%
804,693
+37.0%
  Europe
12,416
+12.0%
116,033
+109.7%
  Asia
87,770
+2.0%
879,493
+20.5%
  (China)
55,507
+4.4%
551,146
+14.7%
  Others
13,827
+15.0%
130,018
+0.2%
Overseas Total
225,028
+2.2%
2,216,532
+26.3%



Japan Domestic Market Sales
Vehicle type October Year-to-Date Total
(Jan. - Oct. 2010)
Units
vs.'09
Units
vs.'09
  Registrations
30,418
-30.0%
425,342
+17.4%
  Mini-Vehicles
7,327
-26.0%
138,562
+4.2%
Honda Brand Total
37,745
-29.2%
563,904
+13.9%


Export from Japan
  October Year-to-Date Total
(Jan. - Oct. 2010)
Units
vs.'09
Units
vs.'09
  North America
15,308
+6.8%
160,604
+23.8%
  (USA)
15,116
+9.3%
150,489
+24.2%
  Europe
3,002
-0.9%
35,005
-37.8%
  Asia
879
-28.5%
11,826
+20.6%
  Others
3,473
-16.5%
39,358
+49.1%
Total
22,662
-0.4%
246,793
+11.1%