News Releases 2010

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Corporate
Japan
September 28, 2010

Honda Sets All-Time August Record for Overseas Auto Production and Auto Production in Asia

September 28, 2010 - Honda Motor Co., Ltd. today announced a summary of automobile production, Japan domestic sales, and export results for the month of August 2010.

<Production>
Production in Japan for the month of August 2010 experienced a year-on-year increase for the eighth consecutive month (since January 2010).

Production in regions outside of Japan experienced a year-on-year increase for the tenth consecutive month (since November 2009), setting an all-time record for the month of August. This includes record production in Asia for the month of August.

Worldwide production experienced a year-on-year increase for the ninth consecutive month (since December 2009).

<Japan Domestic Market Sales>
Total Japan domestic market auto sales for the month of August 2010 experienced a year-on-year increase for the 14th consecutive month (since July 2009).

New vehicle registrations experienced a year-on-year increase for the 17th consecutive month (since April 2009).

Sales of mini-vehicles experienced a year-on-year increase for the fifth consecutive month (since April 2010).

<Vehicle registrations - excluding mini-vehicles>
Fit was the industry's second best-selling car among new vehicle registrations for the month of August 2010 with sales of 17,258 units. Freed was the industry's fourth best-selling car with sales of 11,232 units. Step WGN was the industry's seventh best-selling car with sales of 8,090 units.

<Mini-vehicles - under 660cc>
Life was the industry's seventh best-selling car in the mini-vehicle category for the month of August 2010, with sales of 6,183 units. Zest was the industry's ninth best-selling car with sales of 4,090 units.

<Exports from Japan>
Total exports from Japan in August 2010 experienced a year-on-year increase for the sixth consecutive month (since March 2010).

PRODUCTION, SALES and EXPORTS

Worldwide Production

  August Year-to-Date Total
(Jan. - Aug. 2010)
Units
vs.'09
Units
vs.'09
 Japan
68,065
+24.8%
646,011
+26.6%
 Outside of Japan
220,019
+14.7%
1,757,980
+33.9%
Worldwide Total
288,084
+16.9%
2,403,991
+31.9%

Production Outside of Japan

  August Year-to-Date Total
(Jan.-Aug. 2010)
Units
vs.'09
Units
vs.'09
 North America
115,108
+17.4%
869,915
+39.2%
 (USA)
85,329
+20.2%
640,247
+48.4%
 Europe
10,144
+92.0%
89,730
+179.9%
 Asia
79,848
+8.4%
698,118
+26.1%
 (China)
47,225
-0.2%
433,026
+18.1%
 Others
14,919
+0.5%
100,217
-1.7%
Overseas Total
220,019
+14.7%
1,757,980
+33.9%

Japan Domestic Market Sales

Vehicle type August Year-to-Date Total
(Jan.-Aug. 2010)
Units
vs.'09
Units
vs.'09
 Registrations
50,193
+61.3%
352,203
+30.2%
 Mini-Vehicles
14,816
+54.2%
116,961
+6.9%
Honda Brand Total
65,009
+59.6%
469,164
+23.5%

Exports from Japan

  August Year-to-Date Total
(Jan.-Aug. 2010)
Units
vs.'09
Units
vs.'09
 North America
19,319
+57.1%
129,988
+24.1%
 (USA)
18,675
+54.7%
120,257
+24.2%
 Europe
3,618
+17.7%
29,001
-43.6%
 Asia
783
+24.1%
10,068
+40.2%
 Others
3,853
+128.5%
32,412
+69.4%
Total
27,573
+55.9%
201,469
+10.4%