News Releases 2010

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Corporate
Japan
August 27, 2010

Honda Sets All-Time Monthly Record for Production in Asia and China

August 27, 2010 - Honda Motor Co., Ltd. today announced a summary of automobile production, Japan domestic sales, and export results for the month of July 2010, including an all-time record for any month for production in Asia and China.

<Production>
Production in Japan for the month of July 2010 experienced a year-on-year increase for the seventh consecutive month (since January 2010).

Production in regions outside of Japan experienced a year-on-year increase for the ninth consecutive month (since November 2009), including record production in Asia and China for any month.

Worldwide production experienced a year-on-year increase for the eighth consecutive month (since December 2009).

<Japan Domestic Market Sales>
Total Japan domestic market auto sales for the month of July 2010 experienced a year-on-year increase for the 13th consecutive month (since July 2009).

New vehicle registrations experienced a year-on-year increase for the 16th consecutive month (since April 2009).

Sales of mini-vehicles experienced a year-on-year increase for the fourth consecutive month (since April 2010).

<Vehicle registrations - excluding mini-vehicles>
Fit was the industry's second best-selling car among new vehicle registrations for the month of July 2010 with sales of 18,139 units. Freed was the industry's fifth best-selling car with sales of 10,308 units. Step WGN was the industry's seventh best-selling car with sales of 8,664 units.

<Mini-vehicles - under 660cc>
Life was the industry's seventh best-selling car in the mini-vehicle category for the month of July 2010, with sales of 6,082 units. Zest was the industry's tenth best-selling car with sales of 3,527 units.

<Exports from Japan>
Total exports from Japan in July 2010 experienced a year-on-year increase for the fifth consecutive month (since March 2010).

PRODUCTION, SALES and EXPORTS

Worldwide Production

  July Year-to-Date Total
(Jan. - Jul. 2010)
Units
vs.'09
Units
vs.'09
 Japan
86,922
+9.6%
577,946
+26.8%
 Outside of Japan
227,989
+26.9%
1,537,961
+37.2%
Worldwide Total
314,911
+21.6%
2,115,907
+34.2%

Production Outside of Japan

  July Year-to-Date Total
(Jan.-Jul. 2010)
Units
vs.'09
Units
vs.'09
 North America
101,917
+45.7%
754,807
+43.3%
 (USA)
74,005
+52.1%
554,918
+54.0%
 Europe
10,135
+8.5%
79,586
+197.2%
 Asia
105,835
+24.7%
618,270
+28.8%
 (China)
67,390
+17.3%
385,801
+20.8%
 Others
10,102
-34.9%
85,298
-2.0%
Overseas Total
227,989
+26.9%
1,537,961
+37.2%

Japan Domestic Market Sales

Vehicle type July Year-to-Date Total
(Jan.-Jul. 2010)
Units
vs.'09
Units
vs.'09
 Registrations
50,442
+14.5%
302,010
+26.2%
 Mini-Vehicles
14,532
+9.0%
102,145
+2.4%
Honda Brand Total
64,974
+13.2%
404,155
+19.2%

Exports from Japan

  July Year-to-Date Total
(Jan.-Jul. 2010)
Units
vs.'09
Units
vs.'09
 North America
19,982
+80.9%
110,669
+19.7%
 (USA)
19,581
+77.9%
101,582
+19.9%
 Europe
3,040
-46.5%
25,383
-47.5%
 Asia
1,005
-2.4%
9,285
+41.8%
 Others
3,115
+40.2%
28,559
+63.6%
Total
27,142
+35.9%
173,896
+5.5%