News Releases 2010

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Corporate
Japan
June 28, 2010

Production, Sales and Export Results in May, 2010

June 28, 2010 - Honda Motor Co., Ltd. today announced a summary of automobile production, Japan domestic sales, and export results for the month of May 2010.

<Production>
Production in Japan for the month of May 2010 experienced a year-on-year increase for the fifth consecutive month (since January 2010).

Production in regions outside of Japan experienced a year-on-year increase for the seventh consecutive month (since November 2009).

Worldwide production experienced a year-on-year increase for the sixth consecutive month (since December 2009).

<Japan Domestic Market Sales>
Total domestic sales for the month of May 2010 experienced a year-on-year increase for the 11th consecutive month (since July 2009).

New vehicle registrations experienced a year-on-year increase for the 14th consecutive month (since April 2009).

Sales of mini-vehicles experienced a year-on-year increase for the second consecutive month (since April 2010).

<Vehicle registrations - excluding mini-vehicles>
Fit was the industry's second best-selling car among new vehicle registrations for the month of May 2010, with sales of 11,880 units. Step WGN was the industry's eighth best-selling car with sales of 5,818 units.

<Mini-vehicles - under 660cc>
Life was the industry's eighth best-selling car among mini-vehicles for the month of May 2010, with sales of 4,402 units. Zest was the industry's tenth best-selling car among mini-vehicles for the month of May 2010, with sales of 2,936 units.

<Exports from Japan>
Total exports from Japan in May 2010 experienced a year-on-year increase for the third consecutive month (since March 2010).

PRODUCTION, SALES and EXPORTS (May 2010)

Worldwide Production

  May Year-to-Date Total
(Jan. - May 2010)
Units
vs.'09
Units
vs.'09
 Japan
74,588
+41.6%
403,451
+33.0%
 Outside of Japan
203,955
+43.2%
1,094,329
+44.7%
Worldwide Total
278,543
+42.8%
1,497,780
+41.4%

Production Outside of Japan

  May Year-to-Date Total
(Jan. - May 2010)
Units
vs.'09
Units
vs.'09
 North America
107,976
+64.2%
550,603
+48.2%
 (USA)
79,148
+74.4%
406,224
+61.1%
 Europe
11,434
-
58,565
+408.6%
 Asia
70,629
+8.2%
420,573
+33.1%
 (China)
37,367
-15.7%
265,855
+27.2%
 Others
13,916
+22.3%
64,588
+13.1%
Overseas Total
203,955
+43.2%
1,094,329
+44.7%

Japan Domestic Market Sales

Vehicle type May Year-to-Date Total
(Jan. - May 2010)
Units
vs.'09
Units
vs.'09
 Registrations
32,519
+15.7%
207,193
+31.2%
 Mini-Vehicles
11,771
+25.0%
71,693
-1.8%
Honda Brand Total
44,290
+18.0%
278,886
+20.8%

Exports from Japan

  May Year-to-Date Total
(Jan. - May 2010)
Units
vs.'09
Units
vs.'09
 North America
15,441
+41.7%
68,613
+3.6%
 (USA)
13,889
+32.8%
61,728
+4.5%
 Europe
3,866
-24.0%
19,462
-43.7%
 Asia
994
+41.4%
6,287
+25.8%
 Others
3,195
+117.5%
20,869
+53.7%
Total
23,496
+29.4%
115,231
-3.5%