Honda-The Power of Dreams
Honda Sets All-Time Monthly Record for Production in Asia

TOKYO, Japan, February 23, 2010– Honda Motor Co., Ltd. announced a summary of automobile production, Japan domestic sales, and export results for the month of January 2010.

<Production>
Production in Japan for the month of January 2010 experienced a year-on-year increase for the first time in 15 months (since October 2008).

Production in regions outside of Japan experienced a year-on-year increase for the third consecutive month (since November 2009), including record production in Asia for any month and in China for the month of January.

Worldwide production experienced a year-on-year increase for the second consecutive month (since December 2009).

<Japan Domestic Market Sales>
Total domestic sales for the month of January 2010 experienced a year-on-year increase for the seventh consecutive month (since July 2009).

New vehicle registrations in January experienced a year-on-year increase for the tenth consecutive month (since April 2009).

Sales of mini-vehicles in January experienced a year-on-year decrease for the 14th consecutive month (since December 2008).

<Vehicle registrations - excluding mini-vehicles>
Fit was the industry’s second best-selling car among new vehicle registrations for the month of January 2010, with sales of 13,058 units. Step WGN was the industry’s seventh best-selling car with sales of 6,471 units. Freed was the industry’s eighth best-selling car with sales of 6,436 units.

<Mini-vehicles - under 660cc>
Life was the industry’s eighth best-selling car among mini-vehicles for the month of January 2010, with sales of 3,957 units. Zest was the industry’s tenth best-selling car with sales of 2,819 units.  

<Exports from Japan>
Total exports from Japan in January 2010 experienced a year-on-year decrease for the 16th consecutive month (since October 2008).

PRODUCTION, SALES and EXPORTS

Worldwide Production
  January
Units
vs.'09
  Japan
77,384
+0.2%
  Outside of Japan
213,368
+42.9%
Worldwide Total
290,752
+28.3%


Production Outside of Japan
  January
Units
vs.'09
  North America
101,205
+38.6%
  (USA)
73,831
+56.3%
  Europe
9,471
-17.7%
  Asia
91,704
+68.8%
  (China)
60,548
+68.3%
  Others
10,988
+4.9%
Overseas Total
213,368
+42.9%


Japan Domestic Market Sales
Vehicle type January
Units
vs.'09
  Registrations
36,508
+65.3%
  Mini-Vehicles
11,310
-6.4%
Honda Brand Total
47,818
+40.0%


Exports from Japan
  January
Units
vs.'09
  North America
8,110
-43.0%
  (USA)
7,934
-37.7%
  Europe
2,780
-75.5%
  Asia
1,672
+7.9%
  Others
4,428
-23.4%
Total
16,990
-48.4%