Honda-The Power of Dreams
Honda Sets All-Time Calendar Year Production Record for Auto Production in Asia and China

January 25, 2010–Honda Motor Co., Ltd. announced a summary of automobile production, Japan domestic sales, and export results for the calendar year 2009 as well as for the month of December 2009.

<Production>
Calendar Year of 2009
Production in Japan experienced a year-on-year decrease for the third consecutive year (since 2007).

Production in regions outside of Japan experienced a year-on-year decrease for the first time in 13 years (since 1996).

Worldwide production also experienced a year-on-year decrease for the first time in 13 years (since 1996).

Honda sets all-time record for calendar year production in Asia and China.

December 2009
Production in Japan experienced a year-on-year decrease for the 14th consecutive month (since November 2008).

Production in regions outside of Japan experienced a year-on-year increase for the second consecutive month (since November 2009), including record production in Asia and China for the month of December.

Worldwide production experienced a year-on-year increase for the first time in 14 months (since October 2008).

<Japan Domestic Market Sales>
Calendar Year of 2009
Due mainly to strong sales of Fit and Insight, total domestic auto sales in calendar year 2009 experienced a year-on-year increase for the second consecutive year (since 2008).

New vehicle registrations experienced a year-on-year increase for the second consecutive year (since 2008).

Sales of mini-vehicles experienced a year-on-year decrease for the third consecutive year (since 2007).

<Vehicle registrations - excluding mini-vehicles>
Fit was the industry's second best-selling car among new vehicle registrations for calendar year 2009 with sales of 157,324 units. Insight was the industry's fifth best-selling car with sales of 93,283 units. Freed was the industry's seventh best-selling car with sales of 79,525 units.

<Mini-vehicles - under 660cc>
Life was the industry's sixth best-selling car among mini-vehicles for calendar year 2009, with sales of 75,749 units. Zest was the industry's ninth best-selling car with sales of 43,661 units.

December 2009
Total domestic sales for the month of December 2009 experienced a year-on-year increase for the sixth consecutive month (since July 2009).

New vehicle registrations in December experienced a year-on-year increase for the ninth consecutive month (since April 2009).

Sales of mini-vehicles in December experienced a year-on-year decrease for the 13th consecutive month (since December 2008).

<Vehicle registrations - excluding mini-vehicles>
Fit was the industry's second best-selling car among new vehicle registrations for the month of December 2009, with sales of 13,942 units. Insight was the industry's third best-selling car with sales of 11,967 units. Freed was the industry's fifth best-selling car with sales of 7,927 units. Step WGN was the industry's seventh best-selling car with sales of 7,075 units.

<Mini-vehicles - under 660cc>
Life was the industry's seventh best-selling car among mini-vehicles for the month of December 2009, with sales of 6,749 units. Zest was the industry's ninth best-selling car with sales of 4,462 units.

<Exports from Japan>
Calendar Year of 2009
Total exports experienced a year-on-year decrease for the second consecutive year (since 2008).

December 2009
Total exports from Japan in December 2009 experienced a year-on-year decrease for the 15th consecutive month (since October 2008).

PRODUCTION, SALES and EXPORTS

Worldwide Production
  Calendar Year 2009 December *Fiscal Year 2010
(Apr.-Dec.2009)
Units
vs.'08
Units
vs.'08
Units vs.'09
  Japan
840,924
-33.5%
86,317
-20.2%
647,310
-32.2%
  Outside of Japan
2,171,713
-19.4%
200,509
+18.5%
1,732,322
-12.7%
Worldwide Total
3,012,637
-23.9%
286,826
+3.4%
2,379,632
-19.0%
*(April 2009-March 2010)


Production Outside of Japan
  Calendar Year 2009 December *Fiscal Year 2010
(Apr.-Dec.2009)
Units
vs.'08
Units
vs.'08
Units
vs.'09
  North America
1,030,958
-27.5%
90,275
+4.3%
821,379
-21.1%
  (USA)
723,375
-26.7%
65,605
+5.2%
583,852
-18.7%
  Europe
75,583
-67.2%
8,919
-25.0%
64,069
-60.7%
  Asia
911,728
+6.2%
91,510
+54.6%
728,212
+13.3%
  (China)
601,920
+16.3%
60,935
+65.2%
482,922
+23.7%
  Others
153,444
-16.0%
9,805
-14.7%
118,662
-13.2%
Overseas Total
2,171,713
-19.4%
200,509
+18.5%
1,732,322
-12.7%
*(April 2009-March 2010)


Japan Domestic Market Sales
Vehicle type Calendar Year 2009 December *Fiscal Year 2010
(Apr.-Dec.2009)
Units
vs.'08
Units
vs.'08
Units
vs.'09
  Registrations
463,294
+9.4%
49,218
+79.0%
365,874
+24.6%
  Mini Vehicles
162,149
-19.3%
15,465
-15.3%
112,215
-19.4%
Honda Brand Total
625,443
+0.2%
64,683
+41.4%
478,089
+10.5%
*(April 2009-March 2010)


Export from Japan
  Calendar Year 2009 December *Fiscal Year 2010
(Apr.-Dec.2009)
Units
vs.'08
Units
vs.'08
Units
vs.'09
  North America
144,696
-58.3%
7,675
-73.5%
97,215
-60.9%
  (USA)
134,542
-58.4%
6,904
-74.6%
92,657
-59.6%
  Europe
59,488
-56.5%
822
-92.7%
36,012
-69.6%
  Asia
11,907
-68.6%
869
-48.0%
8,177
-69.0%
  Others
34,177
-73.5%
3,745
-62.5%
24,087
-74.7%
Total
250,268
-61.5%
13,111
-74.7%
165,491
-66.1%
*(April 2009-March 2010)