Honda announces "Li Nian S1" the first model from Guangqi Honda's original brand, at the 2010 China (Guangzhou) International Automobile Exhibition
|Guangzhou, China, December 20, 2010 - Honda Motor Co., Ltd. announced the following information at its press conference at the 2010 China (Guangzhou) International Automobile Exhibition (Press Day: December 20, Exhibition period: December 20-27).
Guangqi Honda Automobile Co., Ltd., an automobile production and sales joint venture of Honda in China, today announced the all-new compact sedan model of Guangqi Honda's original automobile brand, "Li Nian" (Everus) to be known as "Li Nian S1".
"Li Nian S1" is based on one of Honda's small car platforms and applies 1.3-litre and 1.5-litre engines. Targeting the younger generation in China, it adopts a powerful, energetic and outstanding design form. Li Nian S1 will be available in the market from the spring of 2011 through the current Guangqi Honda sales channel.
"Li Nian" (Everus) is Guangqi Honda's original automobile brand with Guangqi Honda fully handling each step including design, production and sales with the goal of targeting the younger generation and entry level car customers. By introducing the Li Nian (Everus) brand, Honda will further expand its line-ups in China while continuously enhancing the quality of the brand to meet the diversifying needs of customers in the expanding China market.
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About 2011 Honda sales plan in the China market
Honda's sales in China in 2010 are expected to reach more than 650,000 units, an increase of 20,000 units over the original plan of 630,000 units. In 2011, Honda aims to maintain this growth and targets sales of 730,000 units in China, more than 12% up from 2010.