News Releases 2010

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Automobile
Japan
October 8, 2010

Honda Begins Sales of All-New Fit and Fit Hybrid in Japan

TOKYO, Japan, October 8, 2010 - Honda Motor Co., Ltd. today begins sales in Japan of a newly refreshed Fit model together with the all-new Fit Hybrid, a new addition to the Fit lineup.

The popular Fit lineup has been highly acclaimed for unique features that include a spacious cabin made possible by highly-efficient packaging technologies that leverage Honda's innovative center tank layout, flexible seating configurations, and excellent fuel economy.

Based on the development concept of "enhancing the fundamental qualities of the vehicle" and "expanding ownership value" for the customer, the Fit received a refresh to further improve the fuel economy and utility of the base Fit model types 13 G/13 L. For both the 15 X type, which offers a more upscale look and feel, and the sporty RS type, the unique characteristics of each model were further enhanced.

The newly-added Fit Hybrid will be offered at the starting price of 1.59 million yen*1, making it the most affordable of all Honda hybrid vehicles. The battery for the hybrid system*2 is located under the rear cargo area which enables the Fit to share the same flexible seating configurations as the rest of the lineup without sacrificing interior comfort that is unique to Fit. This also made it possible to achieve excellent fuel economy of 30km/liter*3 without sacrificing the enjoyable drive feel.

Since the introduction of Fit in June 2001, cumulative sales in Japan reached the 1.5 million-unit mark in September 2010. Fit is currently produced at ten production plants in eight countries/regions including Japan and is sold in approximately 115 countries. The model has been appraised by customers around the world and cumulative global sales exceeds 3.5 million units*4.

  • *1MSRP (including consumption tax)
  • *2IPU (Intelligent Power Unit) which consists of PCU (Power Control Unit) and a battery.
  • *3Figures for Fit Hybrid, based on results of 10-15 mode fuel-efficiency testing by Japanese Ministry of Land, Infrastructure, Transport and Tourism.
  • *4Honda's internal data. The number includes sales of the model sold under the name Jazz.
Fit 13 G Smart Selection (FWD/CVT)

Fit 13 G Smart Selection (FWD/CVT)

Fit Hybrid

Fit Hybrid

Sales plan (in Japan, per month):

Total of all types : 14,000 units

Manufacturer's suggested retail prices (in Japan):

◎photos shown

Type Engine Transmission Drive Price including consumption tax Price excluding consumption tax  
13 G 1.3-liter
i-VTEC
5MT FWD 1,230,000 yen (1,171,429 yen)  
CVT  
5AT 4WD 1,405,600 yen (1,338,667 yen)  
13 G
Smart Selection
5MT FWD 1,350,000 yen (1,285,715 yen)
CVT
5AT 4WD 1,525,600 yen (1,452,953 yen)  
13 L CVT FWD 1,490,000 yen (1,419,048 yen)  
5AT 4WD 1,665,600 yen (1,586,286 yen)  
15 X 1.5-liter
i-VTEC
CVT FWD 1,498,000 yen (1,426,667 yen)  
5AT 4WD 1,673,600 yen (1,593,905 yen)  
RS 6MT FWD 1,698,000 yen (1,617,143 yen)  
CVT
+ paddle shift
 
HYBRID 1.3-liter
i-VTEC
+
IMA
CVT FWD 1,590,000 yen (1,514,286 yen)
HYBRID
Smart Selection
1,720,000 yen (1,638,096 yen)  
HYBRID
Navi Premium Selection
CVT
+ paddle shift
FWD 2,100,000 yen (2,000,000 yen)  
  • *The price does not include insurance premium, taxes (excluding consumption tax) and costs related to vehicle registration.
  • *To comply with the End-of-Life Vehicle Recycling Law, a separate recycling fee will be required. The recycling fee consists of the commission for recycling (cost to recycle shredder dust, airbags, CFC chemicals, and information management fee) and a fee for fund management.
  • *Premium Deep Mocha Pearl, Premium White Pearl, Premium Yellow Pearl are available for an extra 31,500 yen (30,000 yen without consumption tax).
  • Exterior colors (12 colors including 4 new colors)

Azure Blue Metallic (new), Premium Deep Mocha Pearl (new), Sunset Orange II (new, exclusively for RS type), Fresh Lime Metallic (new, exclusively for Fit Hybrid), Taffeta White, Premium While Pearl, Alabaster Silver Metallic, Storm Silver Metallic, Premium Yellow Pearl, Milan Red, Crystal Black Pearl, Deep Sapphire Blue Pearl

  • *Premium Deep Mocha Pearl is scheduled to become available starting in December 2010
  • Interior colors (5 colors)

[13 G/13 L] Black × Blue, Beige (main material: suede-like fabric)
[15 X] Brown (main material: suede-like fabric)
[RS] Black × Orange (main material: raised mesh fabric)
[Fit HYBRID] Black, Beige (main material: raised mesh fabric)

  • Key features of Fit

<13 G/13 L>

  • New and sophisticated exterior design which contributes to the reduction of air resistance and improvement of fuel economy
  • Excellent fuel economy of 24.5km/liter*5 and improved practical fuel economy achieved through the adoption of ECON Mode*6
  • Enhanced features and improved usability achieved through a thorough review of the previous model
  • Honda Smart Parking Assist System*7 which enables easier parking

<15 X>

  • Exclusive exterior design which offers a more upscale look and feel with special features such as a chrome-plated front grille and rear license plate garnish
  • Exclusive interior design which highlights a superior-quality feel through adoption of brown-toned seat color and surface material, chrome-plated trim and highly-luminous metallic color painted panels
  • High level of quietness achieved through the CVT setting that leverages spare torque of the 1.5-liter i-VTEC engine and improved sound absorption/insulation capability

<RS>

  • Exclusive and distinctive sporty exterior design
  • Exclusive interior design with enhanced sporty image achieved through adoption of black and orange seat surface material and other features such as a leather-wrapped sports-type steering wheel
  • Dynamic driving performance achieved through special settings for suspension, EPS, exhaust system, a 6-speed manual transmission adopted for the first time for this model, and paddle shifters which is a standard feature for a CVT model
  • *5Figures for Fit 13 G(FWD/CVT) based on results of 10-15 mode fuel-efficiency testing by Japanese Ministry of Land, Infrastructure, Transport and Tourism
  • *6Except for 5-speed manual transmission
  • *7Available with 13 G(FWD/CVT), 13 G Smart Selection(FWD/CVT)
  • Key features of Fit Hybrid
  • Exclusive exterior design which pursues an "advanced and clean" concept through features such as headlights and front grille painted and/or plated with clear blue paints
  • Exclusive interior design which pursues an advanced and clean image through features such as a special interior panel painted in champagne metallic color as well as ambient meters unique to a hybrid model which displays the status of high fuel efficiency driving
  • The hybrid system, a combination of a 1.3-liter i-VTEC engine and compact and lightweight IMA (Integrated Motor Assist), achieves an excellent fuel economy of 30km/liter
  • Placement of the IPU under the rear cargo area enabled the vehicle to maintain interior comfort and flexible seating configurations that are unique characteristics of the Fit
  • Eco Assist (Ecological Drive Assist System) which will help driver achieve highly fuel efficient driving was adopted to improve practical fuel economy
  • Honda HDD Inter-navi system, an exclusive manufacturer's option package, comes with Linkup Free service which offers various information services free of telecommunication fees*8
  • *8Telecommunication is free only for data transmissions through a dedicated communication device. Data transmissions from other devices such as cell phones and phone calls from hands free phones will be subject to telecommunication fees. Membership renewal fee is free only when the owner uses an authorized Honda dealer for vehicle inspections and renewal procedure; a renewal fee is required when the procedure is performed at a non-authorized facilities
  • Models with rotating passenger seat
  • A rotating passenger seat is available to take full advantage of Fit's ease of access. Maintaining the base vehicle's styling, riding comfort, and seating stability, ease of access is further increased by making the front edge of the bottom cushion smoother.
  • Smooth rotation by operation of a lever and ample foot space during the rotation further enhances ease of access.
13 G (FWD/CVT) with rotating passenger seat

13 G (FWD/CVT) with rotating passenger seat

● Manufacturer’s suggested retail prices (in Japan): ◎photo shown
Type Engine Transmission Drive Price including consumption tax Price excluding consumption tax  
13 G
with rotating passenger seat
1.3-liter
i-VTEC
CVT FWD 1,384,500 yen (1,318,572 yen)
5AT 4WD 1,560,100 yen (1,485,810 yen)  
13 G
Smart Selection with rotating passenger seat
CVT FWD 1,444,500 yen (1,375,715 yen)  
5AT 4WD 1,620,100 yen (1,542,953 yen)  
13 L
with rotating passenger seat
CVT FWD 1,584,500 yen (1,509,048 yen)  
5AT 4WD 1,760,100 yen (1,676,286 yen)  
  • *The price does not include insurance premium, taxes (excluding consumption tax) and costs related to vehicle registration.
  • *To comply with the End-of-Life Vehicle Recycling Law, a separate recycling fee will be required. The recycling fee consists of the commission for recycling (cost to recycle shredder dust, airbags, CFC chemicals, and information management fee) and fee for fund management.
  • *Premium Deep Mocha Pearl, Premium White Pearl, Premium Yellow Pearl are available for an extra 31,500 yen (30,000 yen without consumption tax).
  • Exterior colors (8 colors including 2 new colors)

Azure Blue Metallic (new), Premium Deep Mocha Pearl (new), Taffeta White, Premium While Pearl, Alabaster Silver Metallic, Premium Yellow Pearl, Milan Red, Crystal Black Pearl

  • *Premium Deep Mocha Pearl is scheduled to become available starting in December 2010
  • Interior colors (2 colors)

[13 G/13 L] Black × Blue, Beige (main material: suede-like fabric)