Cumulative Sales of Honda Fit Reach 1.5 Million Units in Japan, 3.5 Million Units Worldwide

TOKYO, Japan, October 6, 2010 - Honda Motor Co., Ltd. announced that Japanese market cumulative sales of the Honda Fit*1 surpassed the 1.5 million-unit mark at the end of September 2010, since the introduction of the first-generation model in June 2001. The second generation FIT 1.3G Smart Selection Globally, cumulative sales of the Fit model also surpassed the 3.5 million-unit mark at the end of July 2010. The Fit is sold to customers in approximately 115 countries*2 and is highly acclaimed for unique features that include a spacious cabin made possible by highly-efficient packaging technologies that leverage Honda's innovative center tank layout, flexible seating configurations and excellent fuel economy. On October 8, 2010, Honda will introduce the refreshed Fit model and the all-new Fit Hybrid in addition to the lineup in Japan. *1 Also sold as Honda Jazz in some countries *2 As of July 2010 ♦ Fit (Jazz) cumulative sales (Japanese domestic and global sales) June 2001 1st generation Honda Fit sales start in Japan September 2003 Japanese domestic sales reach 500,000 units December 2004 Global cumulative sales reach 1 Million units June 2007 Global cumulative sales reach 2 Million units October 2007 2nd generation Honda Fit sales start in Japan November 2007 Japanese domestic sales reach 1 Million units July 2009 Global cumulative sales reach 3 Million units July 2010 Global cumulative sales reach 3.5 Million units September 2010 Japanese domestic sales reach 1.5 Million units October 8, 2010 Fit model refresh / Fit Hybrid Launch for Japanese market