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AutomobileChinaApril 23, 2010

Summary of CEO Speech at 2010 Beijing International Automotive Exhibition

BEIJING, China, April 23, 2010 - Honda Motor Co., Ltd. President & CEO Takanobu Ito, announced the following in his speech at the 2010 Beijing International Automotive Exhibition:

LI NIAN Concept

LI NIAN Concept

Last year, Honda’s sales achieved an all-time record of 580,000 units in China, the world’s largest automobile market, being well received by numerous customers in China. Honda will continue its efforts to become the “automaker closest to customers” in China, which fulfills customer needs from their view points, by introducing environmentally-responsible models and through further collaboration with its partners, Guangzhou Automobile and Dongfeng Motor.

1) Honda’s environmental initiatives and introduction of hybrid models
Honda will strive to be the forerunner for environmental and energy technologies, by being committed to further improvement of fuel economy and reduction of CO2 emissions in all of its products: motorcycles, automobiles and power products.

To comply with the increasing fuel economy regulations and consumer environmental awareness in China, Honda will continue to proactively introduce environmentally-responsible models to the market. Two hybrid models produced in Japan, the Insight and CR-Z, will be sold within the Chinese market before the end of 2012, further expanding Honda’s environmentally-responsible lineup. In addition, Acura will introduce its first hybrid model within the next three years.

2) Honda operations in China – ahead of other automakers
In order to create another new market in China, Honda is introducing its premium crossover utility vehicle, the Crosstour, which highly combines the comfort of a luxury sedan and the outstanding utility of an SUV. The Crosstour will be produced by Guangqi Honda with sales to begin by the end of year 2010.

Honda is also exhibiting a concept model of the LI NIAN brand, Guangqi Honda’s proprietary automobile brand. The mass-production model of this concept car will be introduced at the Guangzhou Motor Show, scheduled at the end of this year.

Moreover, Dongfeng Honda will also begin its original brand. This will result in both Guangqi Honda and Dongfeng Honda having their original brands, which will further strengthen the Honda group as a whole.
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· Honda in China
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· Honda Worldwide | Automobiles
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