News Releases 2009
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CorporateJapanNovember 27, 2009

Honda Sets All-Time October Record for Auto Production in Asia and China


November 27, 2009– Honda Motor Co., Ltd. announced a summary of automobile production, Japan domestic sales, and export results for the month of October 2009.

<Production>
Production in Japan for the month of October 2009 experienced a year-on-year decrease for the 12th consecutive month (since November 2008).

Production in regions outside of Japan experienced a year-on-year decrease for the 13th consecutive month (since October 2008), although production in Asia and China respectively set all-time records for the month of October.

Worldwide production experienced a year-on-year decrease for the 12th consecutive month (since November 2008).

<Japan Domestic Market Sales>
Total Japan domestic market auto sales for the month of October 2009, experienced a year-on-year increase for the fourth consecutive month (since July 2009).

New vehicle registrations experienced a year-on-year increase for the seventh consecutive month (since April 2009).

Sales of mini-vehicles experienced a year-on-year decrease for the 11th consecutive month (since December 2008).

<Vehicle registrations - excluding mini-vehicles>
Fit was the industry's second best-selling car among new vehicle registrations for the month of October 2009, with sales of 15,444 units. Freed was the industry's fifth best-selling car with sales of 9,147 units. Insight was the industry's ninth best-selling car with sales of 7,047units.

<Mini-vehicles - under 660cc>
Life was the industry's seventh best-selling car in the mini-vehicle category for the month of October 2009, with sales of 4,123 units. Zest was the industry's tenth best-selling car with sales of 2,999 units.

<Exports from Japan>
Total exports from Japan in October 2009 experienced a year-on-year decrease for the 13th consecutive month (since October 2008).

PRODUCTION, SALES and EXPORTS

Worldwide Production
  October Year-to-Date Total
(Jan. - Oct. 2009)
Units
vs.'08
Units
vs.'08
  Japan
81,000
-35.8%
669,128
-35.8%
  Outside of Japan
220,103
-9.1%
1,755,475
-24.1%
Worldwide Total
301,103
-18.2%
2,424,603
-27.7%


Production Outside of Japan
  October Year-to-Date Total
(Jan. - Oct. 2009)
Units
vs.'08
Units
vs.'08
  North America
110,920
-18.0%
840,531
-31.7%
  (USA)
81,424
-14.9%
587,525
-31.5%
  Europe
11,085
-48.8%
55,328
-72.2%
  Asia
86,070
+22.5%
729,855
+0.6%
  (China)
53,152
+25.6%
480,655
+10.0%
  Others
12,028
-19.5%
129,761
-16.9%
Overseas Total
220,103
-9.1%
1,755,475
-24.1%



Japan Domestic Market Sales
Vehicle type October Year-to-Date Total
(Jan. - Oct. 2009)
Units
vs.'08
Units
vs.'08
  Registrations
43,424
+29.9%
362,292
-1.2%
  Mini Vehicles
9,897
-19.6%
132,935
-18.4%
Honda Brand Total
53,321
+16.6%
495,227
-6.5%


Export from Japan
  October Year-to-Date Total
(Jan. - Oct. 2009)
Units
vs.'08
Units
vs.'08
  North America
14,336
-51.6%
129,714
-56.3%
  (USA)
13,834
-47.0%
121,145
-56.3%
  Europe
3,030
-83.7%
56,266
-48.3%
  Asia
1,230
-65.9%
9,810
-71.3%
  Others
4,158
-64.3%
26,400
-75.1%
Total
22,754
-64.1%
222,190
-59.3%


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· Honda Motor Co., Ltd.
· Japan
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