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November 27, 2009

Honda Sets All-Time October Record for Auto Production in Asia and China

November 27, 2009– Honda Motor Co., Ltd. announced a summary of automobile production, Japan domestic sales, and export results for the month of October 2009.

<Production>
Production in Japan for the month of October 2009 experienced a year-on-year decrease for the 12th consecutive month (since November 2008).

Production in regions outside of Japan experienced a year-on-year decrease for the 13th consecutive month (since October 2008), although production in Asia and China respectively set all-time records for the month of October.

Worldwide production experienced a year-on-year decrease for the 12th consecutive month (since November 2008).

<Japan Domestic Market Sales>
Total Japan domestic market auto sales for the month of October 2009, experienced a year-on-year increase for the fourth consecutive month (since July 2009).

New vehicle registrations experienced a year-on-year increase for the seventh consecutive month (since April 2009).

Sales of mini-vehicles experienced a year-on-year decrease for the 11th consecutive month (since December 2008).

<Vehicle registrations - excluding mini-vehicles>
Fit was the industry's second best-selling car among new vehicle registrations for the month of October 2009, with sales of 15,444 units. Freed was the industry's fifth best-selling car with sales of 9,147 units. Insight was the industry's ninth best-selling car with sales of 7,047units.

<Mini-vehicles - under 660cc>
Life was the industry's seventh best-selling car in the mini-vehicle category for the month of October 2009, with sales of 4,123 units. Zest was the industry's tenth best-selling car with sales of 2,999 units.

<Exports from Japan>
Total exports from Japan in October 2009 experienced a year-on-year decrease for the 13th consecutive month (since October 2008).

PRODUCTION, SALES and EXPORTS

Worldwide Production

		October		Year-to-Date Total (Jan. - Oct. 2009)
		Units	vs.'08	Units	vs.'08
	Japan	81,000	-35.8%	669,128	-35.8%
	Outside of Japan	220,103	-9.1%	1,755,475	-24.1%
Worldwide Total		301,103	-18.2%	2,424,603	-27.7%

Production Outside of Japan

		October		Year-to-Date Total (Jan. - Oct. 2009)
		Units	vs.'08	Units	vs.'08
	North America	110,920	-18.0%	840,531	-31.7%
	(USA)	81,424	-14.9%	587,525	-31.5%
	Europe	11,085	-48.8%	55,328	-72.2%
	Asia	86,070	+22.5%	729,855	+0.6%
	(China)	53,152	+25.6%	480,655	+10.0%
	Others	12,028	-19.5%	129,761	-16.9%
Overseas Total		220,103	-9.1%	1,755,475	-24.1%

Japan Domestic Market Sales

Vehicle type		October		Year-to-Date Total (Jan. - Oct. 2009)
Vehicle type		Units	vs.'08	Units	vs.'08
	Registrations	43,424	+29.9%	362,292	-1.2%
	Mini Vehicles	9,897	-19.6%	132,935	-18.4%
Honda Brand Total		53,321	+16.6%	495,227	-6.5%

Export from Japan

		October		Year-to-Date Total (Jan. - Oct. 2009)
		Units	vs.'08	Units	vs.'08
	North America	14,336	-51.6%	129,714	-56.3%
	(USA)	13,834	-47.0%	121,145	-56.3%
	Europe	3,030	-83.7%	56,266	-48.3%
	Asia	1,230	-65.9%	9,810	-71.3%
	Others	4,158	-64.3%	26,400	-75.1%
Total		22,754	-64.1%	222,190	-59.3%

Related Links

·	Honda Motor Co., Ltd.
·	Japan

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