News Releases 2009

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Corporate
Japan
August 28, 2009

Honda Sets All-Time Monthly Record for Production in China

August 28, 2009 - Honda Motor Co., Ltd. today announced a summary of automobile production, Japan domestic sales, and export results for the month of July 2009, including an all-time record for any month for production in China.

<Production>

Production in Japan for the month of July 2009 experienced a year-on-year decrease for the ninth consecutive month (since November 2008).

Production in regions outside of Japan experienced a year-on-year decrease for the tenth consecutive month (since October 2008), although setting an all-time record for any month for production in China.

Worldwide production experienced a year-on-year decrease for the ninth consecutive month (since November 2008).

<Japan Domestic Market Sales>

Total Japan domestic market auto sales for the month of July 2009 experienced a year-on-year increase for the first time in three months (since April 2009).

New vehicle registrations experienced a year-on-year increase for the fourth consecutive month (since April 2009).

Sales of mini-vehicles experienced a year-on-year decrease for the eighth consecutive month (since December 2008).

<Vehicle registrations - excluding mini-vehicles>
Fit was the industry's second best-selling car among new vehicle registrations for the month of July 2009 with sales of 17,003 units. Insight was the industry's fourth best-selling car with sales of 10,210 units.

<Mini-vehicles - under 660cc>
Zest was the industry's seventh best-selling car in the mini-vehicle category for the month of July 2009, with sales of 5,027 units. Life was the industry's eighth best-selling car with sales of 4,926 units.

<Exports from Japan>

Total exports from Japan in July 2009 experienced a year-on-year decrease for the tenth consecutive month (since October 2008).

PRODUCTION, SALES and EXPORTS

Worldwide Production

  July Year-to-Date Total
(Jan. - Jul. 2009)
Units vs.'08 Units vs.'08
Japan 79,316 -29.3% 455,679 -35.9%
Outside of Japan 179,656 -21.9% 1,120,605 -30.8%
Worldwide Total 258,972 -24.3% 1,576,284 -32.3%

Production Outside of Japan

  July Year-to-Date Total
(Jan.-Jul. 2009)
Units vs.'08 Units vs.'08
North America 69,949 -38.0% 526,925 -38.5%
(USA) 48,670 -37.6% 360,367 -39.6%
Europe 9,343 -48.9% 26,776 -81.3%
Asia 84,856 -1.1% 479,857 -6.3%
(China) 57,385 +4.5% 319,389 +3.5%
Others 15,508 +18.3% 87,047 -19.0%
Overseas Total 179,656 -21.9% 1,120,605 -30.8%

Japan Domestic Market Sales

Vehicle type July Year-to-Date Total
(Jan.-Jul. 2009)
Units vs.'08 Units vs.'08
Registrations 44,045 +8.9% 239,396 -9.3%
Mini Vehicles 13,328 -1.6% 99,794 -18.1%
Honda Brand Total 57,373 +6.3% 339,190 -12.1%

Exports from Japan

  July Year-to-Date Total
(Jan.-Jul. 2009)
Units vs.'08 Units vs.'08
North America 11,044 -50.7% 92,460 -57.1%
(USA) 11,006 -49.7% 84,720 -58.9%
Europe 5,680 -66.2% 48,350 -24.8%
Asia 1,030 -73.4% 6,549 -73.3%
Others 2,222 -83.3% 17,453 -76.2%
Total 19,976 -64.6% 164,812 -56.3%