Brazil, March 11, 2009 - Moto Honda da Amazonia Ltda.(HDA), a Honda subsidiary in Brazil responsible for production and sales of motorcycles and power products, announced it will begin sales in Brazil of the flex fuel CG150 TITAN MIX in mid-March 2009. This small-sized motorcycle is equipped with a Mix Fuel Injection System, a flexible-fuel technology developed independently by Honda. This is the first motorcycle in the world to be equipped with flexible-fuel technology. The starting price is 6,340 real, and the company is planning to sell 200,000 units annually.
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CG150 TITAN MIX ES |
With adoption of newly developed fuel supply and fuel injection control systems, Honda's Mix Fuel Injection System enables flexible mixture of environmentally-responsible bio-ethanol and gasoline fuels. Adoption of this technology helps reduce CO2 emissions, while reducing fuel costs for consumers as well.
In Brazil, penetration of flexible-fuel technology is well advanced, and approximately 90% of new automobiles sold in Brazil are equipped with flexible-fuel technology. However, CG150 TITAN MIX will be the first motorcycle model to be equipped with flexible-fuel technology.
Industry-wide new motorcycle registrations in Brazil reached approximately 1.91 million units in 2008, and Honda sales accounted for 1.326 million units of the total.
About Moto Honda da Amazonia Ltda.
| Establishment: |
July 1975 |
| Locationt: |
Manaus, Amazonas, Brazil |
| Capital Investment: |
557.747 million Brazilian Real (as of the end of June 2008) |
| Investment Ratio: |
100% Honda South America Ltda. |
| Representative: |
Sho Minekawa, President |
| Business: |
Production, import, and sales of motorcycles and power products |
| Employment: |
Approximately 10,000 associates (as of the end of December 2008) |
| Major Products: |
CG150 TITAN, CG125 FAN, Biz125, NXR150 BROS, POP, HORNET etc. |
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March 11, 2009 
