News Releases 2009

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Corporate
Japan
January 28, 2009

Honda Sets All-Time Calendar Year Production Record for Regions Outside Japan and Worldwide Production

January 28, 2009 - Honda Motor Co., Ltd. today announced a summary of automobile production, Japan domestic market sales, and export results for the calendar year 2008 as well as for the month of December 2008.

<Production>
Calendar Year of 2008

Production in Japan experienced a year-on-year decrease for the second consecutive year (since 2007).

Due primarily to increased production in Asia, production in regions outside of Japan experienced a year-on-year increase for the 12th consecutive year (since 1997).

Worldwide production also experienced a year-on-year increase for the 12th consecutive year (since 1997).

Honda sets an all-time record for calendar year production in regions outside of Japan and worldwide production as well as production in Asia and China.

December 2008

Production in Japan experienced a year-on-year decrease for the second consecutive month (since November 2008).

Production in regions outside of Japan experienced a year-on-year decrease for the third consecutive month (since October 2008).

Worldwide production experienced a year-on-year decrease for the second consecutive month (since November 2008).

<Japan Domestic Market Sales>
Calendar Year of 2008

Due mainly to strong sales of Fit and Freed, total domestic auto sales in calendar year 2008 experienced a year-on-year increase for the first time in four years (since 2004).

New vehicle registrations experienced a year-on-year increase for the first time in four years (since 2004).

Sales of mini-vehicles experienced a year-on-year decrease for the second consecutive year (since 2007).

<Vehicle registrations - excluding mini-vehicles>

Fit was the industry's best-selling car among new vehicle registrations for calendar year 2008 with sales of 174,910 units. Freed had sales of 50,646 units.

<Mini-vehicles - under 660cc>

Life was the industry's fifth best-selling car among mini-vehicles for calendar year 2008, with sales of 97,129 units. Zest had sales of 42,341 units.

December 2008

Total domestic sales for the month of December 2008 experienced a year-on-year decrease for the second consecutive month (since November 2008).

New vehicle registrations in December experienced a year-on-year decrease for the second consecutive month (since November 2008).

Sales of mini-vehicles in December experienced a year-on-year decrease for the first time in two months (since October 2008).

<Vehicle registrations - excluding mini-vehicles>

Fit was the industry's best-selling car among new vehicle registrations for the month of December 2008, with sales of 9,910 units. Freed was the industry's sixth best-selling car with sales of 4,918 units.

<Mini-vehicles - under 660cc>

Life was the industry's third best-selling car among mini-vehicles for the month of December 2008, with sales of 10,652 units.

<Exports from Japan>
Calendar Year of 2008

Total exports experienced a year-on-year decrease for the first time in five years (since 2003).

December 2008

Total exports from Japan in December 2008 experienced a year-on-year decrease for the third consecutive month (since October 2008).

PRODUCTION, SALES and EXPORTS

Worldwide Production

  Calendar Year 2008 December *Fiscal Year 2009
(Apr.-Dec.'08)
Units vs.07 Units vs.07 Units vs.08
Japan 1,264,387 -5.1% 108,114 -1.5% 954,747 -3.3%
Outside of Japan 2,692,994 +4.4% 169,180 -11.0% 1,983,776 +1.8%
Worldwide Total 3,957,381 +1.2% 277,294 -7.5% 2,938,523 +0.1%

*(April 2008-March 2009)

Production Outside of Japan

  Calendar Year 2008 December *Fiscal Year 2009
(Apr.-Dec.'08)
Units vs.07 Units vs.07 Units vs.08
North America 1,421,427 -0.8% 86,594 -8.8% 1,041,449 -1.9%
(USA) 987,169 -2.8% 62,382 -7.1% 718,278 -4.3%
Europe 230,423 -3.1% 11,899 -27.6% 163,021 -9.3%
Asia 858,537 +10.3% 59,190 -11.6% 642,574 +6.6%
(China) 517,571 +11.7% 36,889 -16.9% 390,317 +7.1%
Others 182,607 +39.6% 11,497 -1.1% 136,732 +29.9%
Overseas Total 2,692,994 +4.4% 169,180 -11.0% 1,983,776 +1.8%

*(April 2008-March 2009)

Japan Domestic Market Sales

Vehicle type Calendar Year 2008 December *Fiscal Year 2009 
(Apr.-Dec.'08)
Units vs.07 Units vs.07 Units vs.08
Registrations 423,571 +6.4% 27,498 -25.3% 293,617 +2.5%
Mini-Vehicles 200,928 -10.2% 18,261 -5.6% 139,175 -14.1%
Honda Brand Total 624,499 +0.4% 45,759 -18.5% 432,792 -3.5%

*(April 2008-March 2009)

Exports from Japan

  Calendar Year 2008 December *Fiscal Year 2009
(Apr.-Dec.'08)
Units vs.07 Units vs.07 Units vs.08
North America 346,975 -16.2% 28,957 -28.5% 248,470 -21.2%
(USA) 323,751 -17.1% 27,215 -29.7% 229,493 -22.7%
Europe 136,663 +15.2% 11,285 +51.3% 118,532 +41.9%
Asia 37,887 +28.1% 1,671 -40.8% 26,418 +7.4%
Others 128,783 -11.0% 9,980 -17.8% 95,364 -13.8%
Total 650,308 -8.0% 51,893 -17.5% 488,784 -8.5%

*(April 2008-March 2009)